FLASH NEWS: Got selected Among the World's Top 92 highly cited researchers by Web of Science.

About Prof.Dr.Justin Paul


Dr Justin Paul, serves as Editor-in-Chief, International Journal of Consumer Studies (Impact Factor 10.0) & as Professor in the Ph.D & MBA programs at the University of Puerto Rico, San Juan, PR, USA and holds honorary visiting professor titles at University of Reading Henley Business School, England and Lebanese American University. He holds two Phds from University of Brighton, England and IIT Bombay. Ranked among the World’s top 92 highly cited Professors in Business & Economics subject areas, his citations are increasing at record rate 700 per month, with an H Index 71.

A former faculty member with the University of Washington, He has also served as MBA Director & AACSB Co-Ordinator at Nagoya University, Japan and as Department Chair at IIM. Dr. Paul introduced the Masstige model and measure for branding, CPP Model for internationalization, SCOPE framework for small firms, 7-P Framework for International Marketing and TCCM Framework for literature reviews. He has served as Distinguished Vis Professor/scholar – IIM-Kerala, Lebanese American University, SIBM & Parul University, India. In addition, he has taught full courses in Denmark, France, Lithuania, Poland & serves/ed as keynote speaker at 100s of conferences incl UVSQ -France, KSMS-Korea, Polish academy & often in India and holds/ has held a visiting professor position at University of Chicago, Vienna University- Austria, Fudan & UIBE-China, UAB- Barcelona and Madrid. He has published three best selling case studies with Ivey & Harvard. He is known as an author/co-author of books such as Business Environment (4th ed), International Marketing, Services Marketing, Export-Import Management (2nd edition), Management of Banking & Financial Services by McGraw-Hill, Oxford University Press & Pearson respectively. He is/was an Associate Editor with Journal of Business Research, European management review, European Management Journal, & Journal of Strategic Marketing.

His total downloads exceeds 800,000 times. He has visited over 70 countries as a Keynote / public speaker and interacted with over 300,000 students.


Speeches of Dr. Justin Paul

Excerpts from some of the speeches delivered at various events

Journal Articles

Books Authored by Dr.Justin Paul

Business Environment
Export-Import Management
International marketing
Services Marketing
Management of Banking and Financial services