FLASH NEWS: Appointed as a Visiting Professor of Henley Business School, University of Reading, UK for 3 years. | Got selected Among the World's TOP 0.1% cited researchers by Web of Science

About Prof.Dr.Justin Paul

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Dr Justin Paul, serves as Editor-in-Chief, International Journal of Consumer Studies (A ranked & SSCI listed) & as Professor in the Ph.D & MBA programs at the University of Puerto Rico, San Juan, PR, USA and holds a title- ‘Distinguished Scholar’ with India’s premier business school- IIM (IIM-K).
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Speeches of Dr. Justin Paul

Excerpts from some of the speeches delivered at various events

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Journal Articles

Paul, J., & Dhiman, R. (2021). Three decades of export competitiveness literature: systematic review, synthesis and future research agenda. International Marketing Review.

Paul, J., & Dhiman, R. (2021). Three decades of export competitiveness literature: systematic review, synthesis and future research agenda. International Marketing Review.

Dabić, M., Obradović, T., Vlačić, B., Sahasranamam, S., & Paul, J. (2022). Frugal innovations: A multidisciplinary review & agenda for future research. Journal of Business Research, 142, 914-929.

Dabić, M., Obradović, T., Vlačić, B., Sahasranamam, S., & Paul, J. (2022). Frugal innovations: A multidisciplinary review & agenda for future research. Journal of Business Research, 142, 914-929.

Rosado-Serrano, A., Langobardi, T., & Paul, J. (2019). Country dispersion in international franchising: system, proportion, and performance. International Journal of Retail & Distribution Management.

Rosado-Serrano, A., Langobardi, T., & Paul, J. (2019). Country dispersion in international franchising: system, proportion, and performance. International Journal of Retail & Distribution Management.

Sharma, G. D., Paul, J., Srivastava, M., Yadav, A., Mendy, J., Sarker, T., & Bansal, S. (2021). Neuroentrepreneurship: an integrative review and research agenda. Entrepreneurship & Regional Development, 33(9-10), 863-893.

Sharma, G. D., Paul, J., Srivastava, M., Yadav, A., Mendy, J., Sarker, T., & Bansal, S. (2021). Neuroentrepreneurship: an integrative review and research agenda. Entrepreneurship & Regional Development, 33(9-10), 863-893.

Nayal, P., Pandey, N., & Paul, J. (2021). Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approach. Journal of Consumer Affairs.

Nayal, P., Pandey, N., & Paul, J. (2021). Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approach. Journal of Consumer Affairs.

Hassan, S. M., Rahman, Z., & Paul, J. (2022). Consumer ethics: A review and research agenda. Psychology & Marketing, 39(1), 111-130.

Hassan, S. M., Rahman, Z., & Paul, J. (2022). Consumer ethics: A review and research agenda. Psychology & Marketing, 39(1), 111-130.

Paul, J., Merchant, A., Dwivedi, Y. K., & Rose, G. (2021). Writing an impactful review article: What do we know and what do we need to know?. Journal of Business Research, 133, 337-340.

Paul, J., Merchant, A., Dwivedi, Y. K., & Rose, G. (2021). Writing an impactful review article: What do we know and what do we need to know?. Journal of Business Research, 133, 337-340.

Dhaliwal, A., Singh, D. P., & Paul, J. (2020). The consumer behavior of luxury goods: A review and research agenda. Journal of Strategic Marketing, 1-27.

Dhaliwal, A., Singh, D. P., & Paul, J. (2020). The consumer behavior of luxury goods: A review and research agenda. Journal of Strategic Marketing, 1-27.

Paul, J., Gupta, S., & Tyagi, S. (2021). Theory of dogmatism, personality traits and shopping behavior. European Management Journal.

Paul, J., Gupta, S., & Tyagi, S. (2021). Theory of dogmatism, personality traits and shopping behavior. European Management Journal.

Chakma, R., Paul, J., & Dhir, S. (2021). Organizational Ambidexterity: A Review and Research Agenda. IEEE Transactions on Engineering Management.

Chakma, R., Paul, J., & Dhir, S. (2021). Organizational Ambidexterity: A Review and Research Agenda. IEEE Transactions on Engineering Management.

Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention. Journal of business research, 122, 608-620.

Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention. Journal of business research, 122, 608-620.

Paul, J., & Feliciano-Cestero, M. M. (2021). Five decades of research on foreign direct investment by MNEs: An overview and research agenda. Journal of business research, 124, 800-812.

Paul, J., & Feliciano-Cestero, M. M. (2021). Five decades of research on foreign direct investment by MNEs: An overview and research agenda. Journal of business research, 124, 800-812.

Kalia, P., & Paul, J. (2021). E-service quality and e-retailers: Attribute-based multi-dimensional scaling. Computers in Human Behavior, 115, 106608.

Kalia, P., & Paul, J. (2021). E-service quality and e-retailers: Attribute-based multi-dimensional scaling. Computers in Human Behavior, 115, 106608.

Kumar, A., Paul, J., & Starčević, S. (2021). Do brands make consumers happy?-A masstige theory perspective. Journal of Retailing and Consumer Services, 58, 102318.

Kumar, A., Paul, J., & Starčević, S. (2021). Do brands make consumers happy?-A masstige theory perspective. Journal of Retailing and Consumer Services, 58, 102318.

Paul, J., Lim, W. M., O’Cass, A., Hao, A. W., & Bresciani, S. (2021). Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR). International Journal of Consumer Studies, 45(4), O1-O16.

Paul, J., Lim, W. M., O’Cass, A., Hao, A. W., & Bresciani, S. (2021). Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR). International Journal of Consumer Studies, 45(4), O1-O16.

Paul, J. (2020). SCOPE framework for SMEs: A new theoretical lens for success and internationalization. European Management Journal, 38(2), 219-230.

Paul, J. (2020). SCOPE framework for SMEs: A new theoretical lens for success and internationalization. European Management Journal, 38(2), 219-230.

Menzies, J., Orr, S., & Paul, J. (2020). SME internationalisation: The relationship between social capital and entry mode. Management International Review, 60(4), 623-650.

Menzies, J., Orr, S., & Paul, J. (2020). SME internationalisation: The relationship between social capital and entry mode. Management International Review, 60(4), 623-650.

Bhandari, K. R., Rana, S., Paul, J., & Salo, J. (2020). Relative exploration and firm performance: Why resource-theory alone is not sufficient?. Journal of Business Research, 118, 363-377.

Bhandari, K. R., Rana, S., Paul, J., & Salo, J. (2020). Relative exploration and firm performance: Why resource-theory alone is not sufficient?. Journal of Business Research, 118, 363-377.

Dabić, M., Vlačić, B., Paul, J., Dana, L. P., Sahasranamam, S., & Glinka, B. (2020). Immigrant entrepreneurship: A review and research agenda. Journal of Business Research, 113, 25-38.

Dabić, M., Vlačić, B., Paul, J., Dana, L. P., Sahasranamam, S., & Glinka, B. (2020). Immigrant entrepreneurship: A review and research agenda. Journal of Business Research, 113, 25-38.

Jiang, G., Kotabe, M., Zhang, F., Hao, A. W., Paul, J., & Wang, C. L. (2020). The determinants and performance of early internationalizing firms: A literature review and research agenda. International Business Review, 29(4), 101662.

Jiang, G., Kotabe, M., Zhang, F., Hao, A. W., Paul, J., & Wang, C. L. (2020). The determinants and performance of early internationalizing firms: A literature review and research agenda. International Business Review, 29(4), 101662.

Paul, J., & Criado, A. R. (2020). The art of writing literature review: What do we know and what do we need to know?. International Business Review, 29(4), 101717.

Paul, J., & Criado, A. R. (2020). The art of writing literature review: What do we know and what do we need to know?. International Business Review, 29(4), 101717.

Paul, J., Menzies, J., Zutshi, A., & Cai, H. (2020). New and novel business paradigms in and from China and India. European Business Review.

Paul, J., Menzies, J., Zutshi, A., & Cai, H. (2020). New and novel business paradigms in and from China and India. European Business Review.

Li, J., Zhang, J., Paul, J., & Du, J. (2020). Comparisons of entrepreneurial passion’s structure and its antecedents: latent profile analyses in China and South Korea. Asian Business & Management, 1-23.

Li, J., Zhang, J., Paul, J., & Du, J. (2020). Comparisons of entrepreneurial passion’s structure and its antecedents: latent profile analyses in China and South Korea. Asian Business & Management, 1-23.

Paul, J., & Mas, E. (2020). Toward a 7-P framework for international marketing. Journal of Strategic Marketing, 28(8), 681-701.

Paul, J., & Mas, E. (2020). Toward a 7-P framework for international marketing. Journal of Strategic Marketing, 28(8), 681-701.

Gupta, P., Chauhan, S., Paul, J., & Jaiswal, M. P. (2020). Social entrepreneurship research: A review and future research agenda. Journal of Business Research, 113, 209-229.

Gupta, P., Chauhan, S., Paul, J., & Jaiswal, M. P. (2020). Social entrepreneurship research: A review and future research agenda. Journal of Business Research, 113, 209-229.

Paul, J., & Mas, E. (2020). Toward a 7-P framework for international marketing. Journal of Strategic Marketing, 28(8), 681-701.

Paul, J., & Mas, E. (2020). Toward a 7-P framework for international marketing. Journal of Strategic Marketing, 28(8), 681-701.

Kumar, A., Paul, J., & Unnithan, A. B. (2020). ‘Masstige’marketing: A review, synthesis and research agenda. Journal of Business Research, 113, 384-398.

Kumar, A., Paul, J., & Unnithan, A. B. (2020). ‘Masstige’marketing: A review, synthesis and research agenda. Journal of Business Research, 113, 384-398.

Paul, J. (2019). Masstige model and measure for brand management. European Management Journal, 37(3), 299-312.

Paul, J. (2019). Masstige model and measure for brand management. European Management Journal, 37(3), 299-312.

Paul, J., & Sánchez‐Morcilio, R. (2019). Toward a new model for firm internationalization: Conservative, predictable, and pacemaker companies and markets. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l’Administration, 36(3), 336-349.

Paul, J., & Sánchez‐Morcilio, R. (2019). Toward a new model for firm internationalization: Conservative, predictable, and pacemaker companies and markets. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l’Administration, 36(3), 336-349.

Justin, P. (2014) Process and Intensity of Internationalization of IT Firms: Evidence from India, International Business Review, Volume 23, Issue 3, June 2014, Pages 594–603.

Justin, P. (2014) Process and Intensity of Internationalization of IT Firms: Evidence from India, International Business Review, Volume 23, Issue 3, June 2014, Pages 594–603.

Paul, J & Dikova, D (2016). Internationalization of Asian Firms: An Overview and Research Agenda. Journal of East west business, 22 (4). 237-241.

Paul, J & Dikova, D (2016). Internationalization of Asian Firms: An Overview and Research Agenda. Journal of East west business, 22 (4). 237-241.

Paul, J (2016). Does WTO increase Trade and Cause Convergence? The International Trade Journal, Vol 29 (4).

Paul, J (2016). Does WTO increase Trade and Cause Convergence? The International Trade Journal, Vol 29 (4).

Justin Paul (2015). The Mirage of Marketing to The Maximum: New Measures, Asia Pacific Journal of Marketing & Logistics, 27 (4).

Justin Paul (2015). The Mirage of Marketing to The Maximum: New Measures, Asia Pacific Journal of Marketing & Logistics, 27 (4).

Justin Paul (2015), Masstige marketing redefined and mapped- Introducing a Measure and a Pyramid Model, Marketing Intelligence & Planning, Vol 33 (5), 1-18.

Justin Paul (2015), Masstige marketing redefined and mapped- Introducing a Measure and a Pyramid Model, Marketing Intelligence & Planning, Vol 33 (5), 1-18.

Paul, J & Erick Mas (2016). The Emergence of China and India in the global market, Journal of East-West Business. 22(1): 26-50. Accepted Oct, 2015. Most downloaded article in the 22 years history of the journal

Paul, J & Erick Mas (2016). The Emergence of China and India in the global market, Journal of East-West Business. 22(1): 26-50. Accepted Oct, 2015. Most downloaded article in the 22 years history of the journal

Paul, J, Mittal A, Srivastava, G (2016). Impact of Service Quality on Customer Satisfaction in Private and Public Sector Banks. International Journal of Bank Marketing, 34 (5). 602-622.

Paul, J, Mittal A, Srivastava, G (2016). Impact of Service Quality on Customer Satisfaction in Private and Public Sector Banks. International Journal of Bank Marketing, 34 (5). 602-622.

Bhasin, Niti and Justin Paul (2016) OFDI & Exports: Are they Complimentary or Substitutes, Multinational Business Review, 23 (1), 62-78

Bhasin, Niti and Justin Paul (2016) OFDI & Exports: Are they Complimentary or Substitutes, Multinational Business Review, 23 (1), 62-78

Paul, J & Shrivastava A (2016). Do young managers in a Developing country have stronger entrepreneurial Intentions?, International Business Review. 25(6), 1197-1210

Paul, J & Shrivastava A (2016). Do young managers in a Developing country have stronger entrepreneurial Intentions?, International Business Review. 25(6), 1197-1210

Paul, J, Modi A & Patel, J (2016). Green Products Purchase Intention And Extended Theory Of Planned Behaviour. Journal of Retailing & Consumer Services, 29; 123-134.

Paul, J, Modi A & Patel, J (2016). Green Products Purchase Intention And Extended Theory Of Planned Behaviour. Journal of Retailing & Consumer Services, 29; 123-134.

Justin Paul, Sankara Narayan K. G., & Nandakumar Mekoth (2016). Determinants of Customer Satisfaction at Large and Small Retail Malls, International Journal of Consumer Studies, published online 14 March, 16.DOI: 10.1111/ijcs.12279

Justin Paul, Sankara Narayan K. G., & Nandakumar Mekoth (2016). Determinants of Customer Satisfaction at Large and Small Retail Malls, International Journal of Consumer Studies, published online 14 March, 16.DOI: 10.1111/ijcs.12279

Justin Paul (2016), The Rise of China: What, Where, When and Why? The International Trade Journal, 30 (3), 207-222

Justin Paul (2016), The Rise of China: What, Where, When and Why? The International Trade Journal, 30 (3), 207-222

Miencha, I; Paul, J., & Selvam, M (2017). Technical Efficiency, Strategic Change and Global Competitiveness., Strategic Change, 26(1). DOI: 10.1002/jsc.2109

Miencha, I; Paul, J., & Selvam, M (2017). Technical Efficiency, Strategic Change and Global Competitiveness., Strategic Change, 26(1). DOI: 10.1002/jsc.2109

Patel, J; Modi, A & Paul, J. (2017). Pro-Environmental Behavior and Socio Demographic Factors in an emerging market, Asian Journal of business ethics. Accepted Dec 16, 2016. Springer

Patel, J; Modi, A & Paul, J. (2017). Pro-Environmental Behavior and Socio Demographic Factors in an emerging market, Asian Journal of business ethics. Accepted Dec 16, 2016. Springer

Paul, J, Hermel Philippe & Srivastava A (2017). Entrepreneurial Intentions: Theory and Evidence from Asia, America & Europe,Journal of international Entrepreneurship. 15(3), 324-351.

Paul, J, Hermel Philippe & Srivastava A (2017). Entrepreneurial Intentions: Theory and Evidence from Asia, America & Europe,Journal of international Entrepreneurship. 15(3), 324-351.

Paul, J. (2017). What determines the shopping behavior at Malls in an emerging market? Young Consumers, 18(1), 70-83.

Paul, J. (2017). What determines the shopping behavior at Malls in an emerging market? Young Consumers, 18(1), 70-83.

Puig, Francisco & Paul, J (2017). Foreign market Entry modes: A Review and Research Agenda. The International Trade Journal, 31(5), 426-456.

Puig, Francisco & Paul, J (2017). Foreign market Entry modes: A Review and Research Agenda. The International Trade Journal, 31(5), 426-456.

Meesala, A & Paul, J. (2017). Service Quality, Consumer satisfaction and Patient Loyalty: Journal of Retailing and Consumer services, Online Nov 27, 2016. Most downloaded.

Meesala, A & Paul, J. (2017). Service Quality, Consumer satisfaction and Patient Loyalty: Journal of Retailing and Consumer services, Online Nov 27, 2016. Most downloaded.

Paul, J & Sahadev, S (2017): Service Failure & Problems: Internal Marketing Solutions, Journal of Retailing & Consumer services

Paul, J & Sahadev, S (2017): Service Failure & Problems: Internal Marketing Solutions, Journal of Retailing & Consumer services

Paul, J. & Bhakar, S (2017). Does celebrity endorsements influence Brand attitude and Purchase Intention? Journal of Promotion Management.

Paul, J. & Bhakar, S (2017). Does celebrity endorsements influence Brand attitude and Purchase Intention? Journal of Promotion Management.

Rana, J & Paul, J (2017). Consumer Behavior & Demand for Organic Food: A review and Research Agenda, Journal of Retailing and Consumer Services. 38, 157-165 (Most downloaded)

Rana, J & Paul, J (2017). Consumer Behavior & Demand for Organic Food: A review and Research Agenda, Journal of Retailing and Consumer Services. 38, 157-165 (Most downloaded)

Books Authored by Dr.Justin Paul

Business Environment
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Export-Import Management
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International marketing
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Services Marketing
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Management of Banking and Financial services
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