About Dr. Justin Paul

Professor | Author | Keynote Speaker | Trainer

Dr Justin Paul, a former faculty member of University of Washington, is currently a full Professor in the Ph.D & MBA programs at the University of Puerto Rico, San Juan, PR, USA and holds a title- ‘Distinguished Scholar’ with India’s premier business school- IIM (IIM-K). He is well known as an author/co-author of best selling text books – Business Environment (4th edition), International Marketing, (2nd edition) Management of Banking & Financial Services (2nd edition) and Export-Import Management (2nd edition) by McGraw-Hill, Pearson & Oxford University Press respectively. He served as a full time faculty member with the Rollins College-Florida,  and Nagoya University – Japan, accredited by AACSB & AMBA in the past.

Dr. Paul is known as for developing and introducing Masstige model and measure for brand management, Masstige theory for marketing,  CPP Model for internationalization of firms,  7-P Framework for Performance & International Marketing and SCOPE framework for success of SMEs.  His articles have been downloaded over 600,000 times, which rank him among the most downloaded academicians in the field of business and economics. He is an author of over 50 articles in SSCI listed journals, out of which 35+ are in journals ranked as A & A star by Australian Business Deans Council.

He started his career as Officer – Corporation Bank and moved to academics later. He served as the youngest Department Chairperson at Indian Institute of Management (IIM), the premier business school in South Asia at age 30. He has taught full courses at Aarhus University- Denmark, Grenoble Eco le de Management-France, Universite De Versailles -France, Warsaw University-Poland, Vilnus & ISM Universities, Lithuania and has been a visiting professor and  invited speaker  at University of Chicago, Vienna University of Economics and Business, Deakin University- Australia, University of Queensland, University of Puget Sound, St.Martyn’s University-USA, VSE- University of Prague, Fudan University-Shanghai, and UIBE- Beijing. He has conducted corporate training many times for South East Asian Bank-Mauritious, Al Omaniya Financial Services-Oman, South Indian Bank, Federal Bank and Thomas Cook. He has also authored/co-authored two more books namely International Business and Services Marketing.

He is also known as an Author of 3 Best Selling Case studies pub by Ivey-Canada & distributed by Harvard Business School (1. LV in Japan 2. Ferro Industries- Exporting Challenge 3. L’oserie- Turnaround challenges).

Countries Visited for Academic work

USA, UK (England & Scotland), Canada, France, Germany, Switzerland, Netherlands (Holland), Australia, Spain, Denmark, Norway, Italy, Greece, Lithuania, Latvia, Sweden, Japan, Singapore, China (Shanghai, Beijing & Hongkong), South Korea, Poland, Croatia, Switzerland, Germany, Czech republic, India (20 States), Nepal, Sweden, UAE, Thailand, Oman, Mauritious, Rwanda, Ethiopia, Dominican Republic.


English, Japanese, Hindi, Malayalam (Fluent), French (Basic), Spanish (Basic)