FLASH NEWS: Got selected Among the World's Top 92 highly cited researchers by Web of Science.

About Prof.Dr.Justin Paul

JP standing (1)
Dr Justin Paul, holds three Doctoral Degrees. Ph.D in Marketing from University of Brighton, England, Ph.D in International Business from IIT Bombay and an honorary doctorate from Calcutta. He currently serves as Editor-in-chief of International Journal of Consumer studies (IJCS), consumer research journal with the highest impact factor in the world. A former faculty member with the University of Washington, he  serves as Provost of Management Education-NMIMS and Dean of AACSB accredited School of Business management,  Bombay.  He holds/ held as professor of PhD & MBA programs, University of Puerto Rico, USA and  honorary or distinguished visiting professor positions at University of Reading, UK, University of Versailles- France,  Aarhus University-Denmark, University of Porto-Portugal, Deakin University-Australia, , Indian Institute of Management (IIM-K), University of Ljubljana -Slovenia,  IE- Madrid, University of Chicago, WU-Vienna,  Universities in Poland, Croatia, Kosovo and Lebanon.

Ranked among the World’s top 82 highly cited Professors in Business & Economics subject areas, his citations are increasing at record rate 1000 per month, with an H Index 86., He has also served as MBA Director & AACSB Co-Ordinator at Nagoya University, Japan and as Department Chair, Director-Executive Education at IIM. Dr. Paul introduced the Masstige model and measure for branding, CPP Model for internationalization, SCOPE framework for small firms, 7-P Framework for International Marketing and TCCM Framework for literature reviews.  He has taught full courses in Denmark, France, Lithuania, Poland & serves/ed as keynote speaker at 100s of conferences including UVSQ -France, GAMMA, EMOK-Hungary, KSMS-Korea, Polish academy & often in India.  He has been an invited speaker in over 500 conferences held in different countries including AEMARK-Spain, MIT Boston, Fudan & UIBE-China, UAB- Barcelona and Madrid, IE & CEU Madrid, Uni of Valencia. He has published three best selling case studies with Ivey & Harvard. He is known as an author/co-author of books such as Business Environment (4th ed), International Marketing, Services Marketing, Export-Import Management (2nd edition), Management of Banking & Financial Services by McGraw-Hill, Oxford University Press & Pearson respectively. He is/was an Associate Editor with Journal of Business Research, European management review, European Management Journal, & Journal of Strategic Marketing.

His total downloads exceeds 1,000,000 times. He has visited over 100 countries as a Keynote / public speaker and interacted with over 300,000 students.

READ MORE

Gallery

VIEW ALL

Speeches of Dr. Justin Paul

Excerpts from some of the speeches delivered at various events

View More

Journal Articles

Paul, J., & Dhiman, R. (2021). Three decades of export competitiveness literature: systematic review, synthesis and future research agenda. International Marketing Review.

Paul, J., & Dhiman, R. (2021). Three decades of export competitiveness literature: systematic review, synthesis and future research agenda. International Marketing Review.

Dabić, M., Obradović, T., Vlačić, B., Sahasranamam, S., & Paul, J. (2022). Frugal innovations: A multidisciplinary review & agenda for future research. Journal of Business Research, 142, 914-929.

Dabić, M., Obradović, T., Vlačić, B., Sahasranamam, S., & Paul, J. (2022). Frugal innovations: A multidisciplinary review & agenda for future research. Journal of Business Research, 142, 914-929.

Rosado-Serrano, A., Langobardi, T., & Paul, J. (2019). Country dispersion in international franchising: system, proportion, and performance. International Journal of Retail & Distribution Management.

Rosado-Serrano, A., Langobardi, T., & Paul, J. (2019). Country dispersion in international franchising: system, proportion, and performance. International Journal of Retail & Distribution Management.

Sharma, G. D., Paul, J., Srivastava, M., Yadav, A., Mendy, J., Sarker, T., & Bansal, S. (2021). Neuroentrepreneurship: an integrative review and research agenda. Entrepreneurship & Regional Development, 33(9-10), 863-893.

Sharma, G. D., Paul, J., Srivastava, M., Yadav, A., Mendy, J., Sarker, T., & Bansal, S. (2021). Neuroentrepreneurship: an integrative review and research agenda. Entrepreneurship & Regional Development, 33(9-10), 863-893.

Nayal, P., Pandey, N., & Paul, J. (2021). Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approach. Journal of Consumer Affairs.

Nayal, P., Pandey, N., & Paul, J. (2021). Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approach. Journal of Consumer Affairs.

Hassan, S. M., Rahman, Z., & Paul, J. (2022). Consumer ethics: A review and research agenda. Psychology & Marketing, 39(1), 111-130.

Hassan, S. M., Rahman, Z., & Paul, J. (2022). Consumer ethics: A review and research agenda. Psychology & Marketing, 39(1), 111-130.

Paul, J., Merchant, A., Dwivedi, Y. K., & Rose, G. (2021). Writing an impactful review article: What do we know and what do we need to know?. Journal of Business Research, 133, 337-340.

Paul, J., Merchant, A., Dwivedi, Y. K., & Rose, G. (2021). Writing an impactful review article: What do we know and what do we need to know?. Journal of Business Research, 133, 337-340.

Dhaliwal, A., Singh, D. P., & Paul, J. (2020). The consumer behavior of luxury goods: A review and research agenda. Journal of Strategic Marketing, 1-27.

Dhaliwal, A., Singh, D. P., & Paul, J. (2020). The consumer behavior of luxury goods: A review and research agenda. Journal of Strategic Marketing, 1-27.

Paul, J., Gupta, S., & Tyagi, S. (2021). Theory of dogmatism, personality traits and shopping behavior. European Management Journal.

Paul, J., Gupta, S., & Tyagi, S. (2021). Theory of dogmatism, personality traits and shopping behavior. European Management Journal.

Chakma, R., Paul, J., & Dhir, S. (2021). Organizational Ambidexterity: A Review and Research Agenda. IEEE Transactions on Engineering Management.

Chakma, R., Paul, J., & Dhir, S. (2021). Organizational Ambidexterity: A Review and Research Agenda. IEEE Transactions on Engineering Management.

Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention. Journal of business research, 122, 608-620.

Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention. Journal of business research, 122, 608-620.

Paul, J., & Feliciano-Cestero, M. M. (2021). Five decades of research on foreign direct investment by MNEs: An overview and research agenda. Journal of business research, 124, 800-812.

Paul, J., & Feliciano-Cestero, M. M. (2021). Five decades of research on foreign direct investment by MNEs: An overview and research agenda. Journal of business research, 124, 800-812.

Kalia, P., & Paul, J. (2021). E-service quality and e-retailers: Attribute-based multi-dimensional scaling. Computers in Human Behavior, 115, 106608.

Kalia, P., & Paul, J. (2021). E-service quality and e-retailers: Attribute-based multi-dimensional scaling. Computers in Human Behavior, 115, 106608.

Kumar, A., Paul, J., & Starčević, S. (2021). Do brands make consumers happy?-A masstige theory perspective. Journal of Retailing and Consumer Services, 58, 102318.

Kumar, A., Paul, J., & Starčević, S. (2021). Do brands make consumers happy?-A masstige theory perspective. Journal of Retailing and Consumer Services, 58, 102318.

Paul, J., Lim, W. M., O’Cass, A., Hao, A. W., & Bresciani, S. (2021). Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR). International Journal of Consumer Studies, 45(4), O1-O16.

Paul, J., Lim, W. M., O’Cass, A., Hao, A. W., & Bresciani, S. (2021). Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR). International Journal of Consumer Studies, 45(4), O1-O16.

Paul, J. (2020). SCOPE framework for SMEs: A new theoretical lens for success and internationalization. European Management Journal, 38(2), 219-230.

Paul, J. (2020). SCOPE framework for SMEs: A new theoretical lens for success and internationalization. European Management Journal, 38(2), 219-230.

Menzies, J., Orr, S., & Paul, J. (2020). SME internationalisation: The relationship between social capital and entry mode. Management International Review, 60(4), 623-650.

Menzies, J., Orr, S., & Paul, J. (2020). SME internationalisation: The relationship between social capital and entry mode. Management International Review, 60(4), 623-650.

Bhandari, K. R., Rana, S., Paul, J., & Salo, J. (2020). Relative exploration and firm performance: Why resource-theory alone is not sufficient?. Journal of Business Research, 118, 363-377.

Bhandari, K. R., Rana, S., Paul, J., & Salo, J. (2020). Relative exploration and firm performance: Why resource-theory alone is not sufficient?. Journal of Business Research, 118, 363-377.

Dabić, M., Vlačić, B., Paul, J., Dana, L. P., Sahasranamam, S., & Glinka, B. (2020). Immigrant entrepreneurship: A review and research agenda. Journal of Business Research, 113, 25-38.

Dabić, M., Vlačić, B., Paul, J., Dana, L. P., Sahasranamam, S., & Glinka, B. (2020). Immigrant entrepreneurship: A review and research agenda. Journal of Business Research, 113, 25-38.

Jiang, G., Kotabe, M., Zhang, F., Hao, A. W., Paul, J., & Wang, C. L. (2020). The determinants and performance of early internationalizing firms: A literature review and research agenda. International Business Review, 29(4), 101662.

Jiang, G., Kotabe, M., Zhang, F., Hao, A. W., Paul, J., & Wang, C. L. (2020). The determinants and performance of early internationalizing firms: A literature review and research agenda. International Business Review, 29(4), 101662.

Paul, J., & Criado, A. R. (2020). The art of writing literature review: What do we know and what do we need to know?. International Business Review, 29(4), 101717.

Paul, J., & Criado, A. R. (2020). The art of writing literature review: What do we know and what do we need to know?. International Business Review, 29(4), 101717.

Paul, J., Menzies, J., Zutshi, A., & Cai, H. (2020). New and novel business paradigms in and from China and India. European Business Review.

Paul, J., Menzies, J., Zutshi, A., & Cai, H. (2020). New and novel business paradigms in and from China and India. European Business Review.

Li, J., Zhang, J., Paul, J., & Du, J. (2020). Comparisons of entrepreneurial passion’s structure and its antecedents: latent profile analyses in China and South Korea. Asian Business & Management, 1-23.

Li, J., Zhang, J., Paul, J., & Du, J. (2020). Comparisons of entrepreneurial passion’s structure and its antecedents: latent profile analyses in China and South Korea. Asian Business & Management, 1-23.

Paul, J., & Mas, E. (2020). Toward a 7-P framework for international marketing. Journal of Strategic Marketing, 28(8), 681-701.

Paul, J., & Mas, E. (2020). Toward a 7-P framework for international marketing. Journal of Strategic Marketing, 28(8), 681-701.

Gupta, P., Chauhan, S., Paul, J., & Jaiswal, M. P. (2020). Social entrepreneurship research: A review and future research agenda. Journal of Business Research, 113, 209-229.

Gupta, P., Chauhan, S., Paul, J., & Jaiswal, M. P. (2020). Social entrepreneurship research: A review and future research agenda. Journal of Business Research, 113, 209-229.

Paul, J., & Mas, E. (2020). Toward a 7-P framework for international marketing. Journal of Strategic Marketing, 28(8), 681-701.

Paul, J., & Mas, E. (2020). Toward a 7-P framework for international marketing. Journal of Strategic Marketing, 28(8), 681-701.

Kumar, A., Paul, J., & Unnithan, A. B. (2020). ‘Masstige’marketing: A review, synthesis and research agenda. Journal of Business Research, 113, 384-398.

Kumar, A., Paul, J., & Unnithan, A. B. (2020). ‘Masstige’marketing: A review, synthesis and research agenda. Journal of Business Research, 113, 384-398.

Paul, J. (2019). Masstige model and measure for brand management. European Management Journal, 37(3), 299-312.

Paul, J. (2019). Masstige model and measure for brand management. European Management Journal, 37(3), 299-312.

Paul, J., & Sánchez‐Morcilio, R. (2019). Toward a new model for firm internationalization: Conservative, predictable, and pacemaker companies and markets. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l’Administration, 36(3), 336-349.

Paul, J., & Sánchez‐Morcilio, R. (2019). Toward a new model for firm internationalization: Conservative, predictable, and pacemaker companies and markets. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l’Administration, 36(3), 336-349.

Justin, P. (2014) Process and Intensity of Internationalization of IT Firms: Evidence from India, International Business Review, Volume 23, Issue 3, June 2014, Pages 594–603.

Justin, P. (2014) Process and Intensity of Internationalization of IT Firms: Evidence from India, International Business Review, Volume 23, Issue 3, June 2014, Pages 594–603.

Paul, J & Dikova, D (2016). Internationalization of Asian Firms: An Overview and Research Agenda. Journal of East west business, 22 (4). 237-241.

Paul, J & Dikova, D (2016). Internationalization of Asian Firms: An Overview and Research Agenda. Journal of East west business, 22 (4). 237-241.

Paul, J (2016). Does WTO increase Trade and Cause Convergence? The International Trade Journal, Vol 29 (4).

Paul, J (2016). Does WTO increase Trade and Cause Convergence? The International Trade Journal, Vol 29 (4).

Justin Paul (2015). The Mirage of Marketing to The Maximum: New Measures, Asia Pacific Journal of Marketing & Logistics, 27 (4).

Justin Paul (2015). The Mirage of Marketing to The Maximum: New Measures, Asia Pacific Journal of Marketing & Logistics, 27 (4).

Justin Paul (2015), Masstige marketing redefined and mapped- Introducing a Measure and a Pyramid Model, Marketing Intelligence & Planning, Vol 33 (5), 1-18.

Justin Paul (2015), Masstige marketing redefined and mapped- Introducing a Measure and a Pyramid Model, Marketing Intelligence & Planning, Vol 33 (5), 1-18.

Paul, J & Erick Mas (2016). The Emergence of China and India in the global market, Journal of East-West Business. 22(1): 26-50. Accepted Oct, 2015. Most downloaded article in the 22 years history of the journal

Paul, J & Erick Mas (2016). The Emergence of China and India in the global market, Journal of East-West Business. 22(1): 26-50. Accepted Oct, 2015. Most downloaded article in the 22 years history of the journal

Paul, J, Mittal A, Srivastava, G (2016). Impact of Service Quality on Customer Satisfaction in Private and Public Sector Banks. International Journal of Bank Marketing, 34 (5). 602-622.

Paul, J, Mittal A, Srivastava, G (2016). Impact of Service Quality on Customer Satisfaction in Private and Public Sector Banks. International Journal of Bank Marketing, 34 (5). 602-622.

Bhasin, Niti and Justin Paul (2016) OFDI & Exports: Are they Complimentary or Substitutes, Multinational Business Review, 23 (1), 62-78

Bhasin, Niti and Justin Paul (2016) OFDI & Exports: Are they Complimentary or Substitutes, Multinational Business Review, 23 (1), 62-78

Paul, J & Shrivastava A (2016). Do young managers in a Developing country have stronger entrepreneurial Intentions?, International Business Review. 25(6), 1197-1210

Paul, J & Shrivastava A (2016). Do young managers in a Developing country have stronger entrepreneurial Intentions?, International Business Review. 25(6), 1197-1210

Paul, J, Modi A & Patel, J (2016). Green Products Purchase Intention And Extended Theory Of Planned Behaviour. Journal of Retailing & Consumer Services, 29; 123-134.

Paul, J, Modi A & Patel, J (2016). Green Products Purchase Intention And Extended Theory Of Planned Behaviour. Journal of Retailing & Consumer Services, 29; 123-134.

Justin Paul, Sankara Narayan K. G., & Nandakumar Mekoth (2016). Determinants of Customer Satisfaction at Large and Small Retail Malls, International Journal of Consumer Studies, published online 14 March, 16.DOI: 10.1111/ijcs.12279

Justin Paul, Sankara Narayan K. G., & Nandakumar Mekoth (2016). Determinants of Customer Satisfaction at Large and Small Retail Malls, International Journal of Consumer Studies, published online 14 March, 16.DOI: 10.1111/ijcs.12279

Justin Paul (2016), The Rise of China: What, Where, When and Why? The International Trade Journal, 30 (3), 207-222

Justin Paul (2016), The Rise of China: What, Where, When and Why? The International Trade Journal, 30 (3), 207-222

Miencha, I; Paul, J., & Selvam, M (2017). Technical Efficiency, Strategic Change and Global Competitiveness., Strategic Change, 26(1). DOI: 10.1002/jsc.2109

Miencha, I; Paul, J., & Selvam, M (2017). Technical Efficiency, Strategic Change and Global Competitiveness., Strategic Change, 26(1). DOI: 10.1002/jsc.2109

Patel, J; Modi, A & Paul, J. (2017). Pro-Environmental Behavior and Socio Demographic Factors in an emerging market, Asian Journal of business ethics. Accepted Dec 16, 2016. Springer

Patel, J; Modi, A & Paul, J. (2017). Pro-Environmental Behavior and Socio Demographic Factors in an emerging market, Asian Journal of business ethics. Accepted Dec 16, 2016. Springer

Paul, J, Hermel Philippe & Srivastava A (2017). Entrepreneurial Intentions: Theory and Evidence from Asia, America & Europe,Journal of international Entrepreneurship. 15(3), 324-351.

Paul, J, Hermel Philippe & Srivastava A (2017). Entrepreneurial Intentions: Theory and Evidence from Asia, America & Europe,Journal of international Entrepreneurship. 15(3), 324-351.

Paul, J. (2017). What determines the shopping behavior at Malls in an emerging market? Young Consumers, 18(1), 70-83.

Paul, J. (2017). What determines the shopping behavior at Malls in an emerging market? Young Consumers, 18(1), 70-83.

Puig, Francisco & Paul, J (2017). Foreign market Entry modes: A Review and Research Agenda. The International Trade Journal, 31(5), 426-456.

Puig, Francisco & Paul, J (2017). Foreign market Entry modes: A Review and Research Agenda. The International Trade Journal, 31(5), 426-456.

Meesala, A & Paul, J. (2017). Service Quality, Consumer satisfaction and Patient Loyalty: Journal of Retailing and Consumer services, Online Nov 27, 2016. Most downloaded.

Meesala, A & Paul, J. (2017). Service Quality, Consumer satisfaction and Patient Loyalty: Journal of Retailing and Consumer services, Online Nov 27, 2016. Most downloaded.

Paul, J & Sahadev, S (2017): Service Failure & Problems: Internal Marketing Solutions, Journal of Retailing & Consumer services

Paul, J & Sahadev, S (2017): Service Failure & Problems: Internal Marketing Solutions, Journal of Retailing & Consumer services

Paul, J. & Bhakar, S (2017). Does celebrity endorsements influence Brand attitude and Purchase Intention? Journal of Promotion Management.

Paul, J. & Bhakar, S (2017). Does celebrity endorsements influence Brand attitude and Purchase Intention? Journal of Promotion Management.

Rana, J & Paul, J (2017). Consumer Behavior & Demand for Organic Food: A review and Research Agenda, Journal of Retailing and Consumer Services. 38, 157-165 (Most downloaded)

Rana, J & Paul, J (2017). Consumer Behavior & Demand for Organic Food: A review and Research Agenda, Journal of Retailing and Consumer Services. 38, 157-165 (Most downloaded)

Books Authored by Dr.Justin Paul

Business Environment
BUY NOW
Export-Import Management
BUY NOW
International marketing
BUY NOW
Services Marketing
BUY NOW
Management of Banking and Financial services
BUY NOW
View More