About Prof.Dr.Justin Paul

A former faculty member with the University of Washington, He has also served as MBA Director & AACSB Co-Ordinator at Nagoya University, Japan and as Department Chair at IIM. Dr. Paul introduced the Masstige model and measure for branding, CPP Model for internationalization, SCOPE framework for small firms, 7-P Framework for International Marketing and TCCM Framework for literature reviews. He has served as Distinguished Vis Professor/scholar - IIM-Kerala, Lebanese American University, SIBM & Parul University, India. In addition, he has taught full courses in Denmark, France, Lithuania, Poland & serves/ed as keynote speaker at 100s of conferences incl UVSQ -France, KSMS-Korea, Polish academy & often in India and holds/ has held a visiting professor position at University of Chicago, Vienna University- Austria, Fudan & UIBE-China, UAB- Barcelona and Madrid. He has published three best selling case studies with Ivey & Harvard. He is known as an author/co-author of books such as Business Environment (4th ed), International Marketing, Services Marketing, Export-Import Management (2nd edition), Management of Banking & Financial Services by McGraw-Hill, Oxford University Press & Pearson respectively. He is/was an Associate Editor with Journal of Business Research, European management review, European Management Journal, & Journal of Strategic Marketing.
His total downloads exceeds 800,000 times. He has visited over 70 countries as a Keynote / public speaker.