Dr Justin Paul holds three Doctoral Degrees. Ph.D in Marketing from the University of Brighton, England;  Ph.D in International Business from IIT Bombay, and an honorary doctorate from Calcutta. He has been serving as Chief Editor, the International Journal of Consumer Studies (IJCS), a Q1 journal on Web of science and Schimago since 2020. A former faculty member of the University of Washington, and former Provost &  Dean of the AACSB & EQUIS accredited NMIMS, he is a professor of PhD & MBA programs at the University of Puerto Rico, USA, and holds/held honorary or distinguished visiting professor positions at the University of Reading, UK,  Korea University, Corvinus University of Budapest, Lebanese American University, University of Versailles- France and IIM Kozhikkode, Kerala.  He has taught full courses at Aarhus University-Denmark, University of Porto-Portugal, Grenoble Eco Le De Management- France, Warsaw school of Economics, ISM Lithuania and ELTE Budapest.  He has been a regular visiting professor and invited speaker at University of Chicago, MIT Boston, Deakin University-Australia,  University of Ljubljana -Slovenia,  IE- Madrid,  WU-Vienna,  Universities in Japan, Korea, Poland, Portugal, China, Czech Republic, Germany, Croatia, Greece, England, Kosovo, Spain and France.

Ranked among the World’s top 72 highly cited Professors in Business & Economics subject areas, his citations are increasing at record rate 1100 per month, with an H Index 101., He has served as European EQUIS Accreditation committee member in France and Spain, MBA Director & AACSB Co-ordinator at Nagoya University, Japan and as Department Chair & Director-Executive Education at IIM. Dr. Paul introduced the Masstige model and measure for branding, CPP Model for internationalization, SCOPE framework for small firms, 7-P Framework for International Marketing and TCCM Framework & SPAR-4-SLR for literature reviews.  He has serves/ed as keynote speaker at 500+  conferences including UVSQ -France, GAMMA, EMOK-Hungary, KSMS-Korea, Polish academy, AEMARK-Spain, Fudan & UIBE-China, UAB- Barcelona and Madrid, IE & CEU Madrid, Uni of Valencia and often in India. He has published three best selling case studies with Ivey & Harvard. He is known as an author/co-author of books such as Business Environment, International Marketing, Services Marketing, Export-Import Management, Management of Banking & Financial Services by McGraw-Hill, Oxford University Press & Pearson respectively. Dr Paul, hailed as Father of Modern Systematic Literature reviews, is/was an Associate Editor with Journal of Business Research, European management review, European Management Journal, & Journal of Strategic Marketing.

His total downloads exceeds 1,000,000 times. He has visited over 100 countries as a visiting professor or public speaker and interacted with over 300,000 students.