About Dr. Justin Paul

Professor | Author | Keynote Speaker | Trainer

Dr Justin Paul, currently serves as Editor-in-chief of International Journal of Consumer studies (IJCS), a 45 year old, global academic journal ranked as A grade by Australian Business Deans Council.. A former faculty member with the University of Washington, he is a full professor of PhD & MBA programs, University of Puerto Rico, USA. He holds two honorary titles as  ‘Distinguished Scholar/ Distinguished Professor’ with Indian Institute of Management (IIM-K), and SIBM, the premier business schools.in South Asia.

He is known as an author/co-author of books such as Business Environment (4th ed), International Marketing, Services Marketing, Export-Import Management (2nd edition), Management of Banking & Financial Services by McGraw-Hill, Oxford University Press & Pearson respectively. Dr. Paul has served as Lead Guest Editor with the International Business Review, Journal of Business research, Journal of Retailing & Consumer services, Asia Pacific Business Review and European Business Review. He serves as Associate Editor with European Management Journal, & Journal of Strategic Marketing. He has also edited special issues for  Small Bus Economics and Journal of Promotion Management. He was Senior /Associate editor for International Journal of Emerging Markets, The Services Industries Journal and European Journal of International Management for 3 years.

Dr. Paul introduced the Masstige model and measure for brand management, CPP Model for internationalization, SCOPE framework for Small firms and 7-P Framework for International Marketing. His articles have been downloaded over 800,000 times during the last six years. He has published over 130 research papers in SSCI journals and 150 in Scopus. Out of this, over 70 papers are in A or A star journals as per the Australian Business Deans council (ABDC) list.   He has also served as a faculty member of Nagoya University, Japan and IIM. In addition, he has taught full courses at Aarhus University- Denmark, Grenoble Eco le de Management-& University of Versailles -France, University-Lithuania, Warsaw -Poland and has conducted research development workshops in countries such as Austria, USA, Spain, Croatia, China. He has been a Program Director for training diplomats from different countries and also holds an honorary title- as Professor of Eminence at a Govt University. He has been an invited speaker at several institutions such as University of Chicago, Vienna Uni of Commerce & Business- Austria, Fudan & UIBE-China, Barcelona and Madrid and has published three best selling case studies with Ivey & Harvard.

Countries Visited for Academic work

USA, UK (England & Scotland), Canada, France, Germany, Switzerland, Netherlands (Holland), Australia, Spain, Denmark, Norway, Italy, Greece, Lithuania, Latvia, Sweden, Japan, Singapore, China (Shanghai, Beijing & Hongkong), South Korea, Poland, Croatia, Switzerland, Germany, Czech republic, India (20 States), Nepal, Sweden, UAE, Thailand, Oman, Mauritious, Rwanda, Ethiopia, Dominican Republic.


English, Japanese, Hindi, Malayalam (Fluent), French (Basic), Spanish (Basic)