admin Paul, J. (2017). What determines the shopping behavior at Malls in an emerging market? Young Consumers, 18(1), 70-83. Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More
admin Puig, Francisco & Paul, J (2017). Foreign market Entry modes: A Review and Research Agenda. The International Trade Journal, 31(5), 426-456. Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More
admin Meesala, A & Paul, J. (2017). Service Quality, Consumer satisfaction and Patient Loyalty: Journal of Retailing and Consumer services, Online Nov 27, 2016. Most downloaded. Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More
admin Paul, J & Sahadev, S (2017): Service Failure & Problems: Internal Marketing Solutions, Journal of Retailing & Consumer services Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More
admin Paul, J. & Bhakar, S (2017). Does celebrity endorsements influence Brand attitude and Purchase Intention? Journal of Promotion Management. Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More
admin Rana, J & Paul, J (2017). Consumer Behavior & Demand for Organic Food: A review and Research Agenda, Journal of Retailing and Consumer Services. 38, 157-165 (Most downloaded) Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More
admin Paul, J & Singh, Gurmeet (2017). 45 Years of FDI Research: Advances, Approaches and Analytical Areas. The World Economy. 10.1111/twec.12502 Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More
admin Paul, J; Parthasarathy, S & Gupta, P (2017). Exporting Challenges of SMEs: A Review and Future Research Agenda, Journal of World Business, 52(3), 327-342. Most downloaded Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More
admin Paul, Justin (2018). Toward a Masstige Theory & Strategy for Marketing. European J of International Management. Vol 12 (5/6). 722-745. Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More
admin Baber, R; Kaurav, R & Paul, J. (2018). Individual Market Orientation, Selling & Customer Orientation. Journal of Strategic Marketing. Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More