15 January Masstige Marketing: A Review, Synthesis and research Agenda Posted by admin justin Categories Publications Comments 0 comment Read More
15 January Masstige Model and Measure for Brand Management Posted by admin justin Categories Publications Comments 0 comment Read More
15 January Toward a 7-P Framework for international marketing Posted by admin justin Categories Publications Comments 0 comment Read More
15 January CPP Model for Internationalisation Posted by admin justin Categories Publications Comments 0 comment Read More
16 December Justin, P. (2014) Process and Intensity of Internationalization of IT Firms: Evidence from India, International Business Review, Volume 23, Issue 3, June 2014, Pages 594–603. Posted by admin Categories Publications Comments 0 comment Read More
16 December Paul, J & Dikova, D (2016). Internationalization of Asian Firms: An Overview and Research Agenda. Journal of East west business, 22 (4). 237-241. Posted by admin Categories Publications Comments 0 comment Read More
16 December Paul, J (2016). Does WTO increase Trade and Cause Convergence? The International Trade Journal, Vol 29 (4). Posted by admin Categories Publications Comments 0 comment Read More
16 December Justin Paul (2015). The Mirage of Marketing to The Maximum: New Measures, Asia Pacific Journal of Marketing & Logistics, 27 (4). Posted by admin Categories Publications Comments 0 comment Read More
16 December Justin Paul (2015), Masstige marketing redefined and mapped- Introducing a Measure and a Pyramid Model, Marketing Intelligence & Planning, Vol 33 (5), 1-18. Posted by admin Categories Publications Comments 0 comment Read More
16 December Paul, J & Erick Mas (2016). The Emergence of China and India in the global market, Journal of East-West Business. 22(1): 26-50. Accepted Oct, 2015. Most downloaded article in the 22 years history of the journal Posted by admin Categories Publications Comments 0 comment Read More
