admin Paul, Justin (2018), Masstige Model and Measure for Brand Management. European Management Journal. Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More
admin Gilal F; Zhang, J; Paul, J.(2018). The Role of Self Determination Theory in Marketing Science. European Management Journal. Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More
admin Rosado-Serrano, A., & Paul, J. (2018). A New Conceptual Model for International Franchising. International Journal of Hospitality Management. Vol 77(sept), Page 179-188. Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More
admin Paul, J & Sanchez, R. (2018). Toward a New Model for Firm Internationalization. Canadian J of Administrative Sciences. Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More
admin Paul, J.& Benito, G.(2018). A Review of Research from OFDI from emerging countries. Asia Pacific Business Review. 24(1), 90-115. Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More
admin Kumar, A. & Paul, J (2018), Measuring Mass Prestige Value for Asian and American Laptop brands in an emerging market, International Business Review 27(5), 969-981 Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More
admin Rosado, A., Paul, J & Dikova, D (2018). International Franchising: A Review and Research Agenda. Journal of Business Research. 85 (238-257). Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More
admin Kautish, P & Paul, J (2019). Moderating influence of environmental consiusness on Green Purchase behaviour. Journal of Cleaner Production. 228 (2019) 1425-1438 Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More
admin Arya, V; Sethi, D & Paul, J.(2019). Does digital footprint act as digital assets? International J of Information Management. Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More
admin Padmavathy, C, Murali & Paul, J (2019). Online Second-hand Shopping Motivation. Journal of Retailing & Cons services, IF 3.5. Posted by admin Categories Publications Comments 0 comment December 16, 2019 0 Read More