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Paul, J (2020). Masstige Model and measure for brand management, European Management Journal

Dabić, M., Obradović, T., Vlačić, B., Sahasranamam, S., & Paul, J. (2022). Frugal innovations: A multidisciplinary review & agenda for future research. Journal of Business Research, 142, 914-929.

Syed Masroor Hassan, Zillur Rahman & Justin Paul (2022). Consumer ethics: A review and research agenda. Psychology & Marketing, 39(1), 111-130.

Sunali Bindra, Deepika Sharma, Nakul Parameswar, Sanjay Dhir, Justin Paul. Bandwagon effect revisited: A systematic review to develop future research agenda

Faheem Gul Gilal, Justin Paul, Asha Thomas, Lia Zarantonello, Rukhsana Gul Gilal. Brand passion: a systematic review and future research agenda

Paul, J., Merchant, A., Dwivedi, Y. K., & Rose, G. (2021). Writing an impactful review article: What do we know and what do we need to know?. Journal of Business Research, 133, 337-340.

Nayal, P., Pandey, N., & Paul, J. (2021). Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approach. Journal of Consumer Affairs.

Sharma, G. D., Paul, J., Srivastava, M., Yadav, A., Mendy, J., Sarker, T., & Bansal, S. (2021). Neuroentrepreneurship: an integrative review and research agenda. Entrepreneurship & Regional Development, 33(9-10), 863-893.

Paul, J., & Dhiman, R. (2021). Three decades of export competitiveness literature: systematic review, synthesis and future research agenda. International Marketing Review.

Paul, J., Gupta, S., & Tyagi, S. (2021). Theory of dogmatism, personality traits and shopping behavior. European Management Journal.

Chakma, R., Paul, J., & Dhir, S. (2021). Organizational Ambidexterity: A Review and Research Agenda. IEEE Transactions on Engineering Management.

Dhaliwal, A., Singh, D. P., & Paul, J. (2020). The consumer behavior of luxury goods: A review and research agenda. Journal of Strategic Marketing, 1-27.

Rosado-Serrano, A., Langobardi, T., & Paul, J. (2019). Country dispersion in international franchising: system, proportion, and performance. International Journal of Retail & Distribution Management.

Paul, J., Lim, W. M., O’Cass, A., Hao, A. W., & Bresciani, S. (2021). Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR). International Journal of Consumer Studies, 45(4), O1-O16.

Paul, J. (2020). SCOPE framework for SMEs: A new theoretical lens for success and internationalization. European Management Journal, 38(2), 219-230.

Gupta, P., Chauhan, S., Paul, J., & Jaiswal, M. P. (2020). Social entrepreneurship research: A review and future research agenda. Journal of Business Research, 113, 209-229.

Mohd Sadiq | Mohd Adil | Justin Paul. Organic food consumption and contextual factors: An attitude–behavior–context perspective

Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention. Journal of business research, 122, 608-620.

Dabić, M., Vlačić, B., Paul, J., Dana, L. P., Sahasranamam, S., & Glinka, B. (2020). Immigrant entrepreneurship: A review and research agenda. Journal of Business Research, 113, 25-38.

Bhandari, K. R., Rana, S., Paul, J., & Salo, J. (2020). Relative exploration and firm performance: Why resource-theory alone is not sufficient?. Journal of Business Research, 118, 363-377.

Menzies, J., Orr, S., & Paul, J. (2020). SME internationalisation: The relationship between social capital and entry mode. Management International Review, 60(4), 623-650.

Paul, J., & Feliciano-Cestero, M. M. (2021). Five decades of research on foreign direct investment by MNEs: An overview and research agenda. Journal of business research, 124, 800-812.

Paul, J., Menzies, J., Zutshi, A., & Cai, H. (2020). New and novel business paradigms in and from China and India. European Business Review.

Paul, J., & Criado, A. R. (2020). The art of writing literature review: What do we know and what do we need to know?. International Business Review, 29(4), 101717.

Jiang, G., Kotabe, M., Zhang, F., Hao, A. W., Paul, J., & Wang, C. L. (2020). The determinants and performance of early internationalizing firms: A literature review and research agenda. International Business Review, 29(4), 101662.

Kumar, A., Paul, J., & Starčević, S. (2021). Do brands make consumers happy?-A masstige theory perspective. Journal of Retailing and Consumer Services, 58, 102318.

Kalia, P., & Paul, J. (2021). E-service quality and e-retailers: Attribute-based multi-dimensional scaling. Computers in Human Behavior, 115, 106608.

Paul, J., & Mas, E. (2020). Toward a 7-P framework for international marketing. Journal of Strategic Marketing, 28(8), 681-701.

Li, J., Zhang, J., Paul, J., & Du, J. (2020). Comparisons of entrepreneurial passion’s structure and its antecedents: latent profile analyses in China and South Korea. Asian Business & Management, 1-23.

Paul, J & Rosenbaum, M (2019). Retailing & Cons services at a Tipping Point, Journal of Retailing & Cons services,

Oliviera, Rui; Sahasranamam, S., & Paul, J (2019). Social Integration and Functional Upgrading in a Developed Market. Global Strategy Journal , 3 Star, UK-ABS. Accepted on 21st August 2019

Thomas, A & Paul, J (2019). Knowledge Transfer & Innovation through University-Industry relationship. Knowledge Management: Research & Practice.

Linan F, Paul, J & Fayolle, A (2019). SMEs in the era of Globalization, Small Business Economics. ABS-3. ABDC-A

Simona, Oliviera, R. & Paul, J (2019). Does Org structure facilitates Open innovation in SMEs ? Small Bus Economics.

Hao, Wei &, Paul, J. (2019). Two Decades of Research on Nation Branding, International Marketing Review.

Padmavathy, C, Murali & Paul, J (2019). Online Second-hand Shopping Motivation. Journal of Retailing & Cons services, IF 3.5.

Arya, V; Sethi, D & Paul, J.(2019). Does digital footprint act as digital assets? International J of Information Management.

Kautish, P & Paul, J (2019). Moderating influence of environmental consiusness on Green Purchase behaviour. Journal of Cleaner Production. 228 (2019) 1425-1438

Rosado, A., Paul, J & Dikova, D (2018). International Franchising: A Review and Research Agenda. Journal of Business Research. 85 (238-257).

Kumar, A. & Paul, J (2018), Measuring Mass Prestige Value for Asian and American Laptop brands in an emerging market, International Business Review 27(5), 969-981

Paul, J.& Benito, G.(2018). A Review of Research from OFDI from emerging countries. Asia Pacific Business Review. 24(1), 90-115.

Paul, J & Sanchez, R. (2018). Toward a New Model for Firm Internationalization. Canadian J of Administrative Sciences.

Rosado-Serrano, A., & Paul, J. (2018). A New Conceptual Model for International Franchising. International Journal of Hospitality Management. Vol 77(sept), Page 179-188.

Gilal F; Zhang, J; Paul, J.(2018). The Role of Self Determination Theory in Marketing Science. European Management Journal.

Paul, Justin (2018), Masstige Model and Measure for Brand Management. European Management Journal.

Baber, R; Kaurav, R & Paul, J. (2018). Individual Market Orientation, Selling & Customer Orientation. Journal of Strategic Marketing.

Paul, Justin (2018). Toward a Masstige Theory & Strategy for Marketing. European J of International Management. Vol 12 (5/6). 722-745.

Paul, J; Parthasarathy, S & Gupta, P (2017). Exporting Challenges of SMEs: A Review and Future Research Agenda, Journal of World Business, 52(3), 327-342. Most downloaded

Paul, J & Singh, Gurmeet (2017). 45 Years of FDI Research: Advances, Approaches and Analytical Areas. The World Economy. 10.1111/twec.12502

Rana, J & Paul, J (2017). Consumer Behavior & Demand for Organic Food: A review and Research Agenda, Journal of Retailing and Consumer Services. 38, 157-165 (Most downloaded)

Paul, J. & Bhakar, S (2017). Does celebrity endorsements influence Brand attitude and Purchase Intention? Journal of Promotion Management.

Paul, J & Sahadev, S (2017): Service Failure & Problems: Internal Marketing Solutions, Journal of Retailing & Consumer services

Meesala, A & Paul, J. (2017). Service Quality, Consumer satisfaction and Patient Loyalty: Journal of Retailing and Consumer services, Online Nov 27, 2016. Most downloaded.

Puig, Francisco & Paul, J (2017). Foreign market Entry modes: A Review and Research Agenda. The International Trade Journal, 31(5), 426-456.

Paul, J. (2017). What determines the shopping behavior at Malls in an emerging market? Young Consumers, 18(1), 70-83.

Paul, J, Hermel Philippe & Srivastava A (2017). Entrepreneurial Intentions: Theory and Evidence from Asia, America & Europe,Journal of international Entrepreneurship. 15(3), 324-351.

Patel, J; Modi, A & Paul, J. (2017). Pro-Environmental Behavior and Socio Demographic Factors in an emerging market, Asian Journal of business ethics. Accepted Dec 16, 2016. Springer

Miencha, I; Paul, J., & Selvam, M (2017). Technical Efficiency, Strategic Change and Global Competitiveness., Strategic Change, 26(1). DOI: 10.1002/jsc.2109

Justin Paul (2016), The Rise of China: What, Where, When and Why? The International Trade Journal, 30 (3), 207-222

Justin Paul, Sankara Narayan K. G., & Nandakumar Mekoth (2016). Determinants of Customer Satisfaction at Large and Small Retail Malls, International Journal of Consumer Studies, published online 14 March, 16.DOI: 10.1111/ijcs.12279

Paul, J, Modi A & Patel, J (2016). Green Products Purchase Intention And Extended Theory Of Planned Behaviour. Journal of Retailing & Consumer Services, 29; 123-134.

Paul, J & Shrivastava A (2016). Do young managers in a Developing country have stronger entrepreneurial Intentions?, International Business Review. 25(6), 1197-1210.

Bhasin, Niti and Justin Paul (2016) OFDI & Exports: Are they Complimentary or Substitutes, Multinational Business Review, 23 (1), 62-78

Paul, J, Mittal A, Srivastava, G (2016). Impact of Service Quality on Customer Satisfaction in Private and Public Sector Banks. International Journal of Bank Marketing, 34 (5). 602-622.

Paul, J & Erick Mas (2016). The Emergence of China and India in the global market, Journal of East-West Business. 22(1): 26-50. Accepted Oct, 2015. Most downloaded article in the 22 years history of the journal

Justin Paul (2015), Masstige marketing redefined and mapped- Introducing a Measure and a Pyramid Model, Marketing Intelligence & Planning, Vol 33 (5), 1-18.

Justin Paul (2015). The Mirage of Marketing to The Maximum: New Measures, Asia Pacific Journal of Marketing & Logistics, 27 (4).

Paul, J (2016). Does WTO increase Trade and Cause Convergence? The International Trade Journal, Vol 29 (4).

Paul, J & Dikova, D (2016). Internationalization of Asian Firms: An Overview and Research Agenda. Journal of East west business, 22 (4). 237-241.

Justin, P. (2014) Process and Intensity of Internationalization of IT Firms: Evidence from India, International Business Review, Volume 23, Issue 3, June 2014, Pages 594–603.

Justin Paul,Apoorva Jain and Sonal Thukral: Role of socioemotional wealth (SEW) in the internationalisation of family firms.

Justin Paul | Akiko Ueno | Charles Dennis. ChatGPT and consumers: Benefits, Pitfalls and Future Research Agenda

Prasanta Kr Chopdar, Justin Paul, Nikolaos Korfiatis, Miltiadis D. Lytras. Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers

Justin Paul. Digital transformation: A multidisciplinary perspective and future research agenda

Justin Paul, Jane Menzies. Developing classic systematic literature reviews to advance knowledge: Dos
and don’ts

Justin Paul, Mohsen Akbari, Subhra Mondal, Subhankar Das. Knowledge sharing leads to engagement during Covid-19 for online gamers

Yogesh Upadhyay | Justin Paul | Ruturaj Baber. Effect of online social media marketing efforts on customer response

Mahnaz Mansoor, Justin Paul. Mass prestige, brand happiness and brand evangelism among consumers

Helena Nobre, Ajay Kumar, Minas N. Kastanakis, Justin Paul. Consumers’ relationship with mass prestige brands and happiness

Dabić, M., Obradović, T., Vlačić, B., Sahasranamam, S., & Paul, J. (2022). Frugal innovations: A multidisciplinary review & agenda for future research. Journal of Business Research, 142, 914-929.