Workshop Proposal

Topic: The Art of Developing and publishing 10 different types of literature reviews

Duration: 6 or 7 or 8 or 9 or 10 hours

Participants: Full time and in house Ph.D. candidates and other interested Ph.D. students, and  SBM faculty members

Description and Objective: Literature reviews are an integral part of doctoral and academic research. A good literature review offers insights into the evolution of the research field and helps understand theories, context, characteristics and methods and identify gaps to set the agenda for the future research. This workshop aims to equip participants with the frameworks, tools and techniques to conduct different types of literature reviews with an objective to publish them in quality journal.

Workshop outcome: The workshop aims to develop 20 strong literature review papers with teams comprising faculty and Ph.D. students. The teams will develop and submit review papers to quality journals

Resource Person:

Dr. Justin Paul

Editor-in-Chief, International Journal of Consumer studies, IF 8.7, Cite score 16.3 (Consumer Research journal with the highest Impact factor & Cite score).

(Author who introduced ADO, TCCM Frameworks, SPAR-4-SLR for Systematic Lit reviews) &

Email: profjust@gmail.com,  justin.paul@upr.edu  cc to  j.paul@reading.ac.uk

profjust@gmail.com    (Web:  drjustinpaul.com )

https://scholar.google.com/citations?user=QONdoqoAAAAJ&hl=en&oi=ao

Author with  Approx,000 citations with a citation growth of 950 per month

 

Proposed sessions:

Duration Topic Reading
1 Hour Protocols  and Guidelines  (SPAR-4-SLR, PRISMA) Paul, J., Lim, W. M., O’Cass, A., Hao, A. W., & Bresciani, S. (2021). Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR). International Journal of Consumer Studies, 45(4), O1-O16. (300 Citations within 1 year).

 

 

 

 
1 or 1.5 hour Categories of Reviews

1. Domain based review 2. Method-based review. 3. Theory-based review  4. Meta-Analytic review

 

 Paul, J., & Criado, A. R. (2020). The art of writing literature review: What do we know and what do we need to know?. International Business Review, 29(4), 101717.  (850 citations).

Diwanji, V. S. (2023). Fuzzy‐set qualitative comparative analysis in consumer research: A systematic literature review. International Journal of Consumer Studies, 47(6), 2767-2789.

Venkatesh, V., Brown, S. A., & Bala, H. (2013). Bridging the qualitative-quantitative divide: Guidelines for conducting mixed methods research in information systems. MIS quarterly, 21-54.

Gilal, F. G., Zhang, J., Paul, J., & Gilal, N. G. (2019). The role of self-determination theory in marketing science: An integrative review and agenda for research. European Management Journal, 37(1), 29-44.

Paul, J., & Barari, M. (2022). Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how?. Psychology & Marketing, 39(6), 1099-1115.

 

Barari, M., Ross, M., Thaichon, S., & Surachartkumtonkun, J. (2021). A meta‐analysis of customer engagement behaviour. International Journal of Consumer Studies, 45(4), 457-477.

 

 

 
1.5 hour Types of Domain-based Reviews

a)      Narrative (Plain Vanilla) review

b) Framework-based review c) Conceptual Review aiming for theory development d) Bibliometric review e) Hybrid Review

f)  Structured Review

g) Integrated review

 

 Dhaliwal, A., Singh, D. P., & Paul, J. (2020). The consumer behavior of luxury goods: A review and research agenda. Journal of Strategic Marketing, 1-27.

 

Hassan, S. M., Rahman, Z., & Paul, J. (2022). Consumer ethics: A review and research agenda. Psychology & Marketing, 39(1), 111-130.

 

Pansari, A., & Kumar, V. (2017). Customer engagement: the construct, antecedents, and consequences. Journal of the Academy of Marketing Science, 45, 294-311.

 

Paul, J., & Mas, E. (2020). Toward a 7-P framework for international marketing. Journal of Strategic Marketing, 28(8), 681-701.

 

Pattnaik, D., et.al (2020). Trade credit research before and after the global financial crisis of 2008–A bibliometric overview. Research in International Business and Finance, 54, 101287.

 

Chakma, R., Paul, J., & Dhir, S. (2021). Organizational ambidexterity: A review and research agenda. IEEE Transactions on Engineering Management, 71, 121-137.

 

Billore, S., & Anisimova, T. (2021). Panic buying research: A systematic literature review and future research agenda. International Journal of Consumer Studies, 45(4), 777-804.
1 or 1.5 hour Frameworks for developing impactful systematic literature reviews

 

 Paul, J., Khatri, P., & Kaur Duggal, H. (2023). Frameworks for developing impactful systematic literature reviews and theory building: What, Why and How?. Journal of Decision Systems, 1-14.

 

Södergren, J. (2021). Brand authenticity: 25 Years of research. International Journal of Consumer Studies, 45(4), 645-663.

 

Paul, J., & Benito, G. R. (2018). A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading?. Asia Pacific Business Review, 24(1), 90-115.

 

Billore, S., & Anisimova, T. (2021). Panic buying research: A systematic literature review and future research agenda. International Journal of Consumer Studies, 45(4), 777-804.

 

Xie, E., Reddy, K. S., & Liang, J. (2017). Country-specific determinants of cross-border mergers and acquisitions: A comprehensive review and future research directions. Journal of World Business, 52(2), 127-183.

 

 
1.5 Hour Dos & Don’ts of writing a classic literature review

 

 

 

 Paul, J & Menziez, J (2024). Developing classic systematic literature reviews to advance knowledge: Dos and don’ts.  European Management Journal https://doi.org/10.1016/j.emj.2023.11.006

 

Hulland, J. (2024). Bibliometric reviews—some guidelines. Journal of the Academy of Marketing Science, 1-4.

 
1 Hour Interaction with 1 Question from each participant   Exercises: Identify type of review and method & answer questions from Trainer reg appropriateness of type of reviews

 

Syllabus based on the experience as an author of 10+ types of SLRs & based on the experience as Former Managing / lead Editor of Special issues on Systematic Literature Reviews- Journal of Business Research (for 2 consecutive years) & International Bus Review.

 

 

Exercises to be done as part of the workshop.

 

  1. Identify the type of review –

Domain-based review- (Plain Vanilla Review, Conceptual Review (Review aiming for Theory development), Framework-based review (Review using an organizing framework). Hybrid review, Bibliometric review, Meta-analytic review)

or

Theory-based review

Or

Method-based review

 

Hassan, S. M., Rahman, Z., & Paul, J. (2022). Consumer ethics: A review and research agenda. Psychology & Marketing, 39(1), 111-130.

Paul, J & Erick Mas (2020). Toward a 7-P framework for international marketing, Journal of Strategic Marketing, 28:8, 681-701, DOI: 10.1080/0965254X.2019.1569111

Rosado-Serrano, A., Paul, J., & Dikova, D. (2018). International franchising: A literature review and research agenda. Journal of Business Research, 85, 238-257.

Dhaliwal, A., Singh, D. P., & Paul, J. (2020). The consumer behavior of luxury goods: A review and research agenda. Journal of Strategic Marketing, 1-27.

Barari, M., Paul, J., Ross, M., Thaichon, S., & Surachartkumtonkun, J. (2022). Relationships among actors within the sharing economy: Meta-analytics review. International Journal of Hospitality Management, 103, 103215.

Chakma, R., Paul, J., & Dhir, S. (2021). Organizational ambidexterity: A review and research agenda. IEEE Transactions on Engineering Management.

Gilal, F. G., Zhang, J., Paul, J., & Gilal, N. G. (2019). The role of self-determination theory in marketing science: An integrative review and agenda for research. European Management Journal, 37(1), 29-44.

Pansari, A., & Kumar, V. (2017). Customer engagement: the construct, antecedents, and consequences. Journal of the Academy of Marketing Science, 45, 294-311.

Södergren, J. (2021). Brand authenticity: 25 Years of research. International Journal of Consumer Studies, 45(4), 645-663.

Diwanji, V. S. (2022) Fuzzy‐set Qualitative Comparative Analysis (fsQCA) in Consumer Research: A Systematic Literature Review. International Journal of Consumer Studies.

https://doi.org/10.1111/ijcs.12889

 

Pattnaik, D., Hassan, M. K., Kumar, S., & Paul, J. (2020). Trade credit research before and after the global financial crisis of 2008–A bibliometric overview. Research in International Business and Finance, 54, 101287.

 

2.Analyze the Strength (Hallmarks) and Pitfalls (Weaknesses) of the following specific reviews.

Xie, E., Reddy, K. S., & Liang, J. (2017). Country-specific determinants of cross-border mergers and acquisitions: A comprehensive review and future research directions. Journal of World Business, 52(2), 127-183.

Hassan, S. M., Rahman, Z., & Paul, J. (2022). Consumer ethics: A review and research agenda. Psychology & Marketing, 39(1), 111-130.

Rosado-Serrano, A., Paul, J., & Dikova, D. (2018). International franchising: A literature review and research agenda. Journal of Business Research, 85, 238-257.

 

  1. You are going to develop a REVIEW. Mention your topic. You have got approx. 350 articles when you downloaded and finalized the list of articles using SPAR-4-SLR protocol. Based on your understanding, what type of review you would prefer to develop? Why ?
  2. What type of review you will develop when you have 40 to 80 articles in your final list ?
  3. Rate different reviews that you have been given as part of this workshop, out of 1 to 5 with ref to the following dimensions and discuss the rationale for your rating.
  4. Organization, structure, and Flow of the Review:
  5. Insights from the review for researchers
  6. Contribution for Concept/theory development
  7. Journal selection criteria
  8. Scope of the Topic & Review in terms of probability of attracting readers/downloads

 

PROFILE of the RESOURCE PERSON:

Dr Justin Paul holds three Doctoral Degrees. Ph.D in Marketing from the University of Brighton, England, a Ph.D in International Business from IIT Bombay, and an honorary doctorate from Calcutta. He currently serves as Editor-in-chief of the International Journal of Consumer Studies (IJCS), a consumer research journal with the highest impact factor in the world. A former faculty member of the University of Washington, he serves as Provost of Management Education-NMIMS and Dean of AACSB-accredited School of Business Management, Bombay.  He holds/ held a professor of PhD & MBA programs at the University of Puerto Rico, USA, and honorary or distinguished visiting professor positions at the University of Reading, UK, University of Versailles- France,  Aarhus University, University of Porto-Portugal, Deakin University-Australia, Indian Institute of Management (IIM-K), University of Ljubljana -Slovenia,  IE- Madrid, University of Chicago, WU-Vienna,  Universities in Poland, Croatia, Kosovo, and Lebanon.

Ranked among the World’s top 62 highly cited Professors in Business & Economics subject areas, his citations are increasing at a record rate of 1000 per month, with an H Index of 90., He has also served as MBA Director & AACSB Co-Ordinator at Nagoya University, Japan, and as Department Chair, Director-Executive Education at IIM. Dr. Paul introduced the Masstige model and measure for branding, the CPP Model for internationalization, the SCOPE framework for small firms, the 7-P Framework for International Marketing, and the TCCM Framework for literature reviews.  He has taught full courses in Denmark, France, Lithuania, and Poland & serves/ed as keynote speaker at 100s of conferences, including UVSQ -France, GAMMA, EMOK-Hungary, KSMS-Korea, Polish academy & often in India.  He has been an invited speaker in over 500 conferences held in different countries, including AEMARK-Spain, MIT Boston, Fudan & UIBE-China, UAB- Barcelona and Madrid, IE & CEU Madrid, and Uni of Valencia. He has published three best-selling case studies with Ivey & Harvard. He is known as an author/co-author of books such as Business Environment (4th ed), International Marketing, Services Marketing, Export-Import Management (2nd edition), and Management of Banking & Financial Services by McGraw-Hill, Oxford University Press & Pearson, respectively. He is/was an Associate Editor with the Journal of Business Research, European Management Review, European Management Journal, & Journal of Strategic Marketing.

His total downloads exceed 1,000,000 times. He has visited over 100 countries as a Keynote / public speaker and interacted with over 300,000 students.