Profile

Dr Justin Paul, holds three Doctoral Degrees. Ph.D in Marketing from University of Brighton, England, Ph.D in International Business from IIT Bombay and an honorary doctorate from Calcutta. He currently serves as Editor-in-chief of International Journal of Consumer studies (IJCS), consumer research journal with the highest impact factor in the world. A former faculty member with the University of Washington, he  serves as Provost of Management Education-NMIMS and Dean of AACSB accredited School of Business management,  Bombay.  He holds/ held as professor of PhD & MBA programs, University of Puerto Rico, USA and  honorary or distinguished visiting professor positions at University of Reading, UK, University of Versailles- France,  Aarhus University-Denmark, University of Porto-Portugal, Deakin University-Australia, , Indian Institute of Management (IIM-K), University of Ljubljana -Slovenia,  IE- Madrid, University of Chicago, WU-Vienna,  Universities in Poland, Croatia, Kosovo and Lebanon.

Ranked among the World’s top 82 highly cited Professors in Business & Economics subject areas, his citations are increasing at record rate 1000 per month, with an H Index 90., He has also served as MBA Director & AACSB Co-Ordinator at Nagoya University, Japan and as Department Chair, Director-Executive Education at IIM. Dr. Paul introduced the Masstige model and measure for branding, CPP Model for internationalization, SCOPE framework for small firms, 7-P Framework for International Marketing and TCCM Framework for literature reviews.  He has taught full courses in Denmark, France, Lithuania, Poland & serves/ed as keynote speaker at 100s of conferences including UVSQ -France, GAMMA, EMOK-Hungary, KSMS-Korea, Polish academy & often in India.  He has been an invited speaker in over 500 conferences held in different countries including AEMARK-Spain, MIT Boston, Fudan & UIBE-China, UAB- Barcelona and Madrid, IE & CEU Madrid, Uni of Valencia. He has published three best selling case studies with Ivey & Harvard. He is known as an author/co-author of books such as Business Environment (4th ed), International Marketing, Services Marketing, Export-Import Management (2nd edition), Management of Banking & Financial Services by McGraw-Hill, Oxford University Press & Pearson respectively. He is/was an Associate Editor with Journal of Business Research, European management review, European Management Journal, & Journal of Strategic Marketing.

His total downloads exceeds 1,000,000 times. He has visited over 100 countries as a Keynote/public speaker and interacted with over 300,000 students.