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Paul, J., Lim, W. M., O’Cass, A., Hao, A. W., & Bresciani, S. (2021). Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR). International Journal of Consumer Studies, 45(4), O1-O16.

Paul, J. (2020). SCOPE framework for SMEs: A new theoretical lens for success and internationalization. European Management Journal, 38(2), 219-230.

Gupta, P., Chauhan, S., Paul, J., & Jaiswal, M. P. (2020). Social entrepreneurship research: A review and future research agenda. Journal of Business Research, 113, 209-229.

Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention. Journal of business research, 122, 608-620

Dabić, M., Vlačić, B., Paul, J., Dana, L. P., Sahasranamam, S., & Glinka, B. (2020). Immigrant entrepreneurship: A review and research agenda. Journal of Business Research, 113, 25-38.

Bhandari, K. R., Rana, S., Paul, J., & Salo, J. (2020). Relative exploration and firm performance: Why resource-theory alone is not sufficient?. Journal of Business Research, 118, 363-377.

Menzies, J., Orr, S., & Paul, J. (2020). SME internationalisation: The relationship between social capital and entry mode. Management International Review, 60(4), 623-650.

Paul, J., & Feliciano-Cestero, M. M. (2021). Five decades of research on foreign direct investment by MNEs: An overview and research agenda. Journal of business research, 124, 800-812.

Paul, J., Menzies, J., Zutshi, A., & Cai, H. (2020). New and novel business paradigms in and from China and India. European Business Review.

Paul, J., & Criado, A. R. (2020). The art of writing literature review: What do we know and what do we need to know?. International Business Review, 29(4), 101717.

Jiang, G., Kotabe, M., Zhang, F., Hao, A. W., Paul, J., & Wang, C. L. (2020). The determinants and performance of early internationalizing firms: A literature review and research agenda. International Business Review, 29(4), 101662.

Kumar, A., Paul, J., & Starčević, S. (2021). Do brands make consumers happy?-A masstige theory perspective. Journal of Retailing and Consumer Services, 58, 102318.

Kalia, P., & Paul, J. (2021). E-service quality and e-retailers: Attribute-based multi-dimensional scaling. Computers in Human Behavior, 115, 106608.

Paul, J., & Mas, E. (2020). Toward a 7-P framework for international marketing. Journal of Strategic Marketing, 28(8), 681-701.

Li, J., Zhang, J., Paul, J., & Du, J. (2020). Comparisons of entrepreneurial passion’s structure and its antecedents: latent profile analyses in China and South Korea. Asian Business & Management, 1-23.

Paul, J & Rosenbaum, M (2019). Retailing & Cons services at a Tipping Point, Journal of Retailing & Cons services,

Oliviera, Rui; Sahasranamam, S., & Paul, J (2019). Social Integration and Functional Upgrading in a Developed Market. Global Strategy Journal , 4 Star, UK-ABS.

Thomas, A & Paul, J (2019). Knowledge Transfer & Innovation through University-Industry relationship. Knowledge Management: Research & Practice.

Linan F, Paul, J & Fayolle, A (2019). SMEs in the era of Globalization, Small Business Economics. ABS-3. ABDC-A

Simona, Oliviera, R. & Paul, J (2019). Does Org structure facilitates Open innovation in SMEs ? Small Bus Economics.

Hao, Wei &, Paul, J. (2019). Two Decades of Research on Nation Branding, International Marketing Review.

Padmavathy, C, Murali & Paul, J (2019). Online Second-hand Shopping Motivation. Journal of Retailing & Cons services, IF 3.5.

Arya, V; Sethi, D & Paul, J.(2019). Does digital footprint act as digital assets? International J of Information Management.

Kautish, P & Paul, J (2019). Moderating influence of environmental consiusness on Green Purchase behaviour. Journal of Cleaner Production. 228 (2019) 1425-1438

Rosado, A., Paul, J & Dikova, D (2018). International Franchising: A Review and Research Agenda. Journal of Business Research. 85 (238-257).

Kumar, A. & Paul, J (2018), Measuring Mass Prestige Value for Asian and American Laptop brands in an emerging market, International Business Review 27(5), 969-981

Paul, J.& Benito, G.(2018). A Review of Research from OFDI from emerging countries. Asia Pacific Business Review. 24(1), 90-115.

Paul, J & Sanchez, R. (2018). Toward a New Model for Firm Internationalization. Canadian J of Administrative Sciences.

Rosado-Serrano, A., & Paul, J. (2018). A New Conceptual Model for International Franchising. International Journal of Hospitality Management. Vol 77(sept), Page 179-188.

Gilal F; Zhang, J; Paul, J.(2018). The Role of Self Determination Theory in Marketing Science. European Management Journal.

Paul, Justin (2018), Masstige Model and Measure for Brand Management. European Management Journal.

Baber, R; Kaurav, R & Paul, J. (2018). Individual Market Orientation, Selling & Customer Orientation. Journal of Strategic Marketing.

Paul, Justin (2018). Toward a Masstige Theory & Strategy for Marketing. European J of International Management. Vol 12 (5/6). 722-745.

Paul, J; Parthasarathy, S & Gupta, P (2017). Exporting Challenges of SMEs: A Review and Future Research Agenda, Journal of World Business, 52(3), 327-342. Most downloaded

Paul, J & Singh, Gurmeet (2017). 45 Years of FDI Research: Advances, Approaches and Analytical Areas. The World Economy. 10.1111/twec.12502

Rana, J & Paul, J (2017). Consumer Behavior & Demand for Organic Food: A review and Research Agenda, Journal of Retailing and Consumer Services. 38, 157-165 (Most downloaded)

Paul, J. & Bhakar, S (2017). Does celebrity endorsements influence Brand attitude and Purchase Intention? Journal of Promotion Management.

Paul, J & Sahadev, S (2017): Service Failure & Problems: Internal Marketing Solutions, Journal of Retailing & Consumer services

Meesala, A & Paul, J. (2017). Service Quality, Consumer satisfaction and Patient Loyalty: Journal of Retailing and Consumer services, Online Nov 27, 2016. Most downloaded.

Puig, Francisco & Paul, J (2017). Foreign market Entry modes: A Review and Research Agenda. The International Trade Journal, 31(5), 426-456.

Paul, J. (2017). What determines the shopping behavior at Malls in an emerging market? Young Consumers, 18(1), 70-83.

Paul, J, Hermel Philippe & Srivastava A (2017). Entrepreneurial Intentions: Theory and Evidence from Asia, America & Europe,Journal of international Entrepreneurship. 15(3), 324-351.

Patel, J; Modi, A & Paul, J. (2017). Pro-Environmental Behavior and Socio Demographic Factors in an emerging market, Asian Journal of business ethics. Accepted Dec 16, 2016. Springer

Miencha, I; Paul, J., & Selvam, M (2017). Technical Efficiency, Strategic Change and Global Competitiveness., Strategic Change, 26(1). DOI: 10.1002/jsc.2109

Justin Paul (2016), The Rise of China: What, Where, When and Why? The International Trade Journal, 30 (3), 207-222

Justin Paul, Sankara Narayan K. G., & Nandakumar Mekoth (2016). Determinants of Customer Satisfaction at Large and Small Retail Malls, International Journal of Consumer Studies, published online 14 March, 16.DOI: 10.1111/ijcs.12279

Paul, J, Modi A & Patel, J (2016). Green Products Purchase Intention And Extended Theory Of Planned Behaviour. Journal of Retailing & Consumer Services, 29; 123-134.

Paul, J & Shrivastava A (2016). Do young managers in a Developing country have stronger entrepreneurial Intentions?, International Business Review. 25(6), 1197-1210.

Bhasin, Niti and Justin Paul (2016) OFDI & Exports: Are they Complimentary or Substitutes, Multinational Business Review, 23 (1), 62-78

Paul, J, Mittal A, Srivastava, G (2016). Impact of Service Quality on Customer Satisfaction in Private and Public Sector Banks. International Journal of Bank Marketing, 34 (5). 602-622.

Paul, J & Erick Mas (2016). The Emergence of China and India in the global market, Journal of East-West Business. 22(1): 26-50. Accepted Oct, 2015. Most downloaded article in the 22 years history of the journal

Justin Paul (2015), Masstige marketing redefined and mapped- Introducing a Measure and a Pyramid Model, Marketing Intelligence & Planning, Vol 33 (5), 1-18.

Justin Paul (2015). The Mirage of Marketing to The Maximum: New Measures, Asia Pacific Journal of Marketing & Logistics, 27 (4).

Paul, J (2016). Does WTO increase Trade and Cause Convergence? The International Trade Journal, Vol 29 (4).

Paul, J & Dikova, D (2016). Internationalization of Asian Firms: An Overview and Research Agenda. Journal of East west business, 22 (4). 237-241.

Justin, P. (2014) Process and Intensity of Internationalization of IT Firms: Evidence from India, International Business Review, Volume 23, Issue 3, June 2014, Pages 594–603.