admin justin Paul, J., & Mas, E. (2020). Toward a 7-P framework for international marketing. Journal of Strategic Marketing, 28(8), 681-701. Posted by admin justin Categories Publications Comments 0 comment March 15, 2020 0 Read More
admin justin Kumar, A., Paul, J., & Unnithan, A. B. (2020). ‘Masstige’marketing: A review, synthesis and research agenda. Journal of Business Research, 113, 384-398. Posted by admin justin Categories Publications Comments 0 comment January 15, 2020 3 Read More
admin justin Paul, J. (2019). Masstige model and measure for brand management. European Management Journal, 37(3), 299-312. Posted by admin justin Categories Publications Comments 0 comment January 15, 2020 0 Read More
admin justin Paul, J., & Sánchez‐Morcilio, R. (2019). Toward a new model for firm internationalization: Conservative, predictable, and pacemaker companies and markets. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l’Administration, 36(3), 336-349. Posted by admin justin Categories Publications Comments 0 comment January 15, 2020 0 Read More