Paul, J., & Dhiman, R. (2021). Three decades of export competitiveness literature: systematic review, synthesis and future research agenda. International Marketing Review.
Dabić, M., Obradović, T., Vlačić, B., Sahasranamam, S., & Paul, J. (2022). Frugal innovations: A multidisciplinary review & agenda for future research. Journal of Business Research, 142, 914-929.
Rosado-Serrano, A., Langobardi, T., & Paul, J. (2019). Country dispersion in international franchising: system, proportion, and performance. International Journal of Retail & Distribution Management.
Sharma, G. D., Paul, J., Srivastava, M., Yadav, A., Mendy, J., Sarker, T., & Bansal, S. (2021). Neuroentrepreneurship: an integrative review and research agenda. Entrepreneurship & Regional Development, 33(9-10), 863-893.
Nayal, P., Pandey, N., & Paul, J. (2021). Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approach. Journal of Consumer Affairs.
Hassan, S. M., Rahman, Z., & Paul, J. (2022). Consumer ethics: A review and research agenda. Psychology & Marketing, 39(1), 111-130.
Paul, J., Merchant, A., Dwivedi, Y. K., & Rose, G. (2021). Writing an impactful review article: What do we know and what do we need to know?. Journal of Business Research, 133, 337-340.
Dhaliwal, A., Singh, D. P., & Paul, J. (2020). The consumer behavior of luxury goods: A review and research agenda. Journal of Strategic Marketing, 1-27.
Paul, J., Gupta, S., & Tyagi, S. (2021). Theory of dogmatism, personality traits and shopping behavior. European Management Journal.