13 December Gilal & Paul, J. (2019). Celebrity endorsement, brand passion and purchase intentions. International J of Hospitality Management. Posted by admin Categories Publications Comments 0 comment Read More
13 December Paul, J; Kumar, A & Unnithan A (2019). Masstige Marketing: A Review & Research Agenda. Journal of Business Research. Posted by admin Categories Publications Comments 0 comment Read More
12 December Paul, J & Mass, E. (2019) Toward a 7-P Framework for International Marketing . Journal of Strategic marketing Posted by admin Categories Publications Comments 0 comment Read More
12 December Paul, J. & Rosado, A (2019). Gradual Internationalization versus Born Global Models. International Marketing Review. 36 (6) Posted by admin Categories Publications Comments 0 comment Read More
