Paul, J., & Dhiman, R. (2021). Three decades of export competitiveness literature: systematic review, synthesis and future research agenda. International Marketing Review.

Dabić, M., Obradović, T., Vlačić, B., Sahasranamam, S., & Paul, J. (2022). Frugal innovations: A multidisciplinary review & agenda for future research. Journal of Business Research, 142, 914-929.

Rosado-Serrano, A., Langobardi, T., & Paul, J. (2019). Country dispersion in international franchising: system, proportion, and performance. International Journal of Retail & Distribution Management.

Sharma, G. D., Paul, J., Srivastava, M., Yadav, A., Mendy, J., Sarker, T., & Bansal, S. (2021). Neuroentrepreneurship: an integrative review and research agenda. Entrepreneurship & Regional Development, 33(9-10), 863-893.

Nayal, P., Pandey, N., & Paul, J. (2021). Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approach. Journal of Consumer Affairs.

Hassan, S. M., Rahman, Z., & Paul, J. (2022). Consumer ethics: A review and research agenda. Psychology & Marketing, 39(1), 111-130.