16 December Paul, J & Singh, Gurmeet (2017). 45 Years of FDI Research: Advances, Approaches and Analytical Areas. The World Economy. 10.1111/twec.12502 Posted by admin justin Categories Publications Read More
16 December Paul, J; Parthasarathy, S & Gupta, P (2017). Exporting Challenges of SMEs: A Review and Future Research Agenda, Journal of World Business, 52(3), 327-342. Most downloaded Posted by admin justin Categories Publications Read More
16 December Paul, Justin (2018). Toward a Masstige Theory & Strategy for Marketing. European J of International Management. Vol 12 (5/6). 722-745. Posted by admin justin Categories Publications Read More
16 December Baber, R; Kaurav, R & Paul, J. (2018). Individual Market Orientation, Selling & Customer Orientation. Journal of Strategic Marketing. Posted by admin justin Categories Publications Read More
16 December Paul, Justin (2018), Masstige Model and Measure for Brand Management. European Management Journal. Posted by admin justin Categories Publications Read More
16 December Gilal F; Zhang, J; Paul, J.(2018). The Role of Self Determination Theory in Marketing Science. European Management Journal. Posted by admin justin Categories Publications Read More
16 December Rosado-Serrano, A., & Paul, J. (2018). A New Conceptual Model for International Franchising. International Journal of Hospitality Management. Vol 77(sept), Page 179-188. Posted by admin justin Categories Publications Read More
16 December Paul, J & Sanchez, R. (2018). Toward a New Model for Firm Internationalization. Canadian J of Administrative Sciences. Posted by admin justin Categories Publications Read More
16 December Paul, J.& Benito, G.(2018). A Review of Research from OFDI from emerging countries. Asia Pacific Business Review. 24(1), 90-115. Posted by admin justin Categories Publications Read More
16 December Kumar, A. & Paul, J (2018), Measuring Mass Prestige Value for Asian and American Laptop brands in an emerging market, International Business Review 27(5), 969-981 Posted by admin justin Categories Publications Read More
