16 December Linan F, Paul, J & Fayolle, A (2019). SMEs in the era of Globalization, Small Business Economics. ABS-3. ABDC-A Posted by admin justin Categories Publications Read More
16 December Thomas, A & Paul, J (2019). Knowledge Transfer & Innovation through University-Industry relationship. Knowledge Management: Research & Practice. Posted by admin justin Categories Publications Read More
16 December Oliviera, Rui; Sahasranamam, S., & Paul, J (2019). Social Integration and Functional Upgrading in a Developed Market. Global Strategy Journal , 3 Star, UK-ABS. Accepted on 21st August 2019 Posted by admin justin Categories Publications Read More
13 December Paul, J & Rosenbaum, M (2019). Retailing & Cons services at a Tipping Point, Journal of Retailing & Cons services Posted by admin justin Categories Publications Read More
13 December Gilal & Paul, J. (2019). Celebrity endorsement, brand passion and purchase intentions. International J of Hospitality Management. Posted by admin justin Categories Publications Read More
13 December Paul, J; Kumar, A & Unnithan A (2019). Masstige Marketing: A Review & Research Agenda. Journal of Business Research. Posted by admin justin Categories Publications Read More
12 December Paul, J & Mass, E. (2019) Toward a 7-P Framework for International Marketing . Journal of Strategic marketing Posted by admin justin Categories Publications Read More
12 December Paul, J. & Rosado, A (2019). Gradual Internationalization versus Born Global Models. International Marketing Review. 36 (6) Posted by admin justin Categories Publications Read More
