Consumers’ relationship with mass prestige brands and happiness

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Mass prestige, brand happiness and brand evangelism among consumers

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Effect of online social media marketing efforts on customer response

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Knowledge sharing leads to engagement during Covid-19 for online gamers

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Developing classic systematic literature reviews to advance knowledge: Dos and don’ts

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Digital transformation: A multidisciplinary perspective and future research agenda

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Theory of dogmatism, personality traits and shopping behavior

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Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers

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ChatGPT and consumers: Benefits, Pitfalls and Future Research Agenda

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Organic food consumption and contextual factors: An attitude–behavior–context perspective

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