Justin Kumar, A., Paul, J., & Unnithan, A. B. (2020). ‘Masstige’marketing: A review, synthesis and research agenda. Journal of Business Research, 113, 384-398. Posted by Justin Categories Publications January 15, 2020 0 Read More
Justin Paul, J. (2019). Masstige model and measure for brand management. European Management Journal, 37(3), 299-312. Posted by Justin Categories Publications January 15, 2020 0 Read More
Justin Paul, J., & Sánchez‐Morcilio, R. (2019). Toward a new model for firm internationalization: Conservative, predictable, and pacemaker companies and markets. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l’Administration, 36(3), 336-349. Posted by Justin Categories Publications January 15, 2020 0 Read More
Justin Justin, P. (2014) Process and Intensity of Internationalization of IT Firms: Evidence from India, International Business Review, Volume 23, Issue 3, June 2014, Pages 594–603. Posted by Justin Categories Publications December 16, 2019 0 Read More
Justin Paul, J & Dikova, D (2016). Internationalization of Asian Firms: An Overview and Research Agenda. Journal of East west business, 22 (4). 237-241. Posted by Justin Categories Publications December 16, 2019 0 Read More
Justin Paul, J (2016). Does WTO increase Trade and Cause Convergence? The International Trade Journal, Vol 29 (4). Posted by Justin Categories Publications December 16, 2019 0 Read More
Justin Justin Paul (2015). The Mirage of Marketing to The Maximum: New Measures, Asia Pacific Journal of Marketing & Logistics, 27 (4). Posted by Justin Categories Publications December 16, 2019 0 Read More
Justin Justin Paul (2015), Masstige marketing redefined and mapped- Introducing a Measure and a Pyramid Model, Marketing Intelligence & Planning, Vol 33 (5), 1-18. Posted by Justin Categories Publications December 16, 2019 0 Read More
Justin Paul, J & Erick Mas (2016). The Emergence of China and India in the global market, Journal of East-West Business. 22(1): 26-50. Accepted Oct, 2015. Most downloaded article in the 22 years history of the journal Posted by Justin Categories Publications December 16, 2019 0 Read More
Justin Paul, J, Mittal A, Srivastava, G (2016). Impact of Service Quality on Customer Satisfaction in Private and Public Sector Banks. International Journal of Bank Marketing, 34 (5). 602-622. Posted by Justin Categories Publications December 16, 2019 0 Read More
