Meesala, A & Paul, J. (2017). Service Quality, Consumer satisfaction and Patient Loyalty: Journal of Retailing and Consumer services, Online Nov 27, 2016. Most downloaded.

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Paul, J & Sahadev, S (2017): Service Failure & Problems: Internal Marketing Solutions, Journal of Retailing & Consumer services

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Paul, J. & Bhakar, S (2017). Does celebrity endorsements influence Brand attitude and Purchase Intention? Journal of Promotion Management.

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Rana, J & Paul, J (2017). Consumer Behavior & Demand for Organic Food: A review and Research Agenda, Journal of Retailing and Consumer Services. 38, 157-165 (Most downloaded)

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Paul, J & Singh, Gurmeet (2017). 45 Years of FDI Research: Advances, Approaches and Analytical Areas. The World Economy. 10.1111/twec.12502

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Paul, J; Parthasarathy, S & Gupta, P (2017). Exporting Challenges of SMEs: A Review and Future Research Agenda, Journal of World Business, 52(3), 327-342. Most downloaded

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Paul, Justin (2018). Toward a Masstige Theory & Strategy for Marketing. European J of International Management. Vol 12 (5/6). 722-745.

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Baber, R; Kaurav, R & Paul, J. (2018). Individual Market Orientation, Selling & Customer Orientation. Journal of Strategic Marketing.

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Paul, J (2020). Masstige Model and measure for brand management, European Management Journal

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Gilal F; Zhang, J; Paul, J.(2018). The Role of Self Determination Theory in Marketing Science. European Management Journal.

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