Rosado-Serrano, A., & Paul, J. (2018). A New Conceptual Model for International Franchising. International Journal of Hospitality Management. Vol 77(sept), Page 179-188.

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Paul, J & Sanchez, R. (2018). Toward a New Model for Firm Internationalization. Canadian J of Administrative Sciences.

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Paul, J.& Benito, G.(2018). A Review of Research from OFDI from emerging countries. Asia Pacific Business Review. 24(1), 90-115.

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Kumar, A. & Paul, J (2018), Measuring Mass Prestige Value for Asian and American Laptop brands in an emerging market, International Business Review 27(5), 969-981

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Rosado, A., Paul, J & Dikova, D (2018). International Franchising: A Review and Research Agenda. Journal of Business Research. 85 (238-257).

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Kautish, P & Paul, J (2019). Moderating influence of environmental consiusness on Green Purchase behaviour. Journal of Cleaner Production. 228 (2019) 1425-1438

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Arya, V; Sethi, D & Paul, J.(2019). Does digital footprint act as digital assets? International J of Information Management.

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Padmavathy, C, Murali & Paul, J (2019). Online Second-hand Shopping Motivation. Journal of Retailing & Cons services, IF 3.5.

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Hao, Wei &, Paul, J. (2019). Two Decades of Research on Nation Branding, International Marketing Review.

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Simona, Oliviera, R. & Paul, J (2019). Does Org structure facilitates Open innovation in SMEs ? Small Bus Economics.

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