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Linan F, Paul, J & Fayolle, A (2019). SMEs in the era of Globalization, Small Business Economics. ABS-3. ABDC-A

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December 16, 2019
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Justin

Thomas, A & Paul, J (2019). Knowledge Transfer & Innovation through University-Industry relationship. Knowledge Management: Research & Practice.

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Justin

Oliviera, Rui; Sahasranamam, S., & Paul, J (2019). Social Integration and Functional Upgrading in a Developed Market. Global Strategy Journal , 3 Star, UK-ABS. Accepted on 21st August 2019

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Justin

Paul, J & Rosenbaum, M (2019). Retailing & Cons services at a Tipping Point, Journal of Retailing & Cons services

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Justin

Gilal & Paul, J. (2019). Celebrity endorsement, brand passion and purchase intentions. International J of Hospitality Management.

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Justin

Paul, J; Kumar, A & Unnithan A (2019). Masstige Marketing: A Review & Research Agenda. Journal of Business Research.

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Justin

Paul, J & Mass, E. (2019) Toward a 7-P Framework for International Marketing . Journal of Strategic marketing

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December 12, 2019
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Justin

Paul, J. & Rosado, A (2019). Gradual Internationalization versus Born Global Models. International Marketing Review. 36 (6)

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December 12, 2019
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