Justin Paul, J; Kumar, A & Unnithan A (2019). Masstige Marketing: A Review & Research Agenda. Journal of Business Research. Posted by Justin Categories Publications December 13, 2019 0 Read More
Justin Paul, J & Mass, E. (2019) Toward a 7-P Framework for International Marketing . Journal of Strategic marketing Posted by Justin Categories Publications December 12, 2019 0 Read More
Justin Paul, J. & Rosado, A (2019). Gradual Internationalization versus Born Global Models. International Marketing Review. 36 (6) Posted by Justin Categories Publications December 12, 2019 0 Read More
