15 January Kumar, A., Paul, J., & Unnithan, A. B. (2020). ‘Masstige’marketing: A review, synthesis and research agenda. Journal of Business Research, 113, 384-398. Posted by Justin Categories Publications Read More
15 January Paul, J. (2019). Masstige model and measure for brand management. European Management Journal, 37(3), 299-312. Posted by Justin Categories Publications Read More
15 January Paul, J., & Sánchez‐Morcilio, R. (2019). Toward a new model for firm internationalization: Conservative, predictable, and pacemaker companies and markets. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l’Administration, 36(3), 336-349. Posted by Justin Categories Publications Read More
16 December Justin, P. (2014) Process and Intensity of Internationalization of IT Firms: Evidence from India, International Business Review, Volume 23, Issue 3, June 2014, Pages 594–603. Posted by Justin Categories Publications Read More
16 December Paul, J & Dikova, D (2016). Internationalization of Asian Firms: An Overview and Research Agenda. Journal of East west business, 22 (4). 237-241. Posted by Justin Categories Publications Read More
16 December Paul, J (2016). Does WTO increase Trade and Cause Convergence? The International Trade Journal, Vol 29 (4). Posted by Justin Categories Publications Read More
16 December Justin Paul (2015). The Mirage of Marketing to The Maximum: New Measures, Asia Pacific Journal of Marketing & Logistics, 27 (4). Posted by Justin Categories Publications Read More
16 December Justin Paul (2015), Masstige marketing redefined and mapped- Introducing a Measure and a Pyramid Model, Marketing Intelligence & Planning, Vol 33 (5), 1-18. Posted by Justin Categories Publications Read More
16 December Paul, J & Erick Mas (2016). The Emergence of China and India in the global market, Journal of East-West Business. 22(1): 26-50. Accepted Oct, 2015. Most downloaded article in the 22 years history of the journal Posted by Justin Categories Publications Read More
16 December Paul, J, Mittal A, Srivastava, G (2016). Impact of Service Quality on Customer Satisfaction in Private and Public Sector Banks. International Journal of Bank Marketing, 34 (5). 602-622. Posted by Justin Categories Publications Read More
